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DAILY NEWS
Dec 21, 2006 11:07 AM
Disney on Demand in Canada
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Buena Vista International Television (BVITV), the international TV distribution division of The Walt Disney Company, has concluded a multi-year agreement with Rogers Cable, marking Disney's first video on demand agreement in Canada.
Rogers Personal TV customers with a digital box will be able to watch Disney live action and animated movies through their digital set top boxes in Ontario.
Under the agreement, Rogers customers will be able to purchase on demand a selection of new release and library features from Disney's extensive portfolio. Buena Vista International Television is the international television distribution division of The Walt Disney Company, licensing over 30,000 hours of programming to over 1300 broadcasters across 240 territories worldwide.
The agreement was concluded by BVITV's Orest Olijnyk, Senior Vice-President and Managing Director, Canada and David Purdy, Vice-President and General Manager Television Services for Rogers Cable.
Olijnyk commented: "We're delighted to conclude our first VOD agreement in Canada, and to be working with Rogers to bring this wide selection of hit movie content to their customers in flexible, and importantly legitimate and secure, new ways."
"We are excited to be the first Canadian cable company to bring Disney content to our customers on Demand," said David Purdy, Vice-President and
General Manager Television Services for Rogers Cable. "We know the programming will be a hit with the whole family and we are pleased to offer it just in time for the holiday season."
Currently, there are over 3000 movies and shows in the Rogers On Demand library that Rogers customers can access on channel 100, and a new selection of library titles will be added on a continual basis under the BVITV agreement. Customers with a digital box can start any movie on Rogers On Demand at any time they want, and pause, rewind and fast-forward their movie using their set top box remote control, for up to 24 hours after purchase.
Rogers Cable is a wholly-owned subsidiary of Rogers Communications Inc., a diversified Canadian communications and media company.
