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DAILY NEWS
Mar 5, 2007 7:42 AM
AirG Boosts Mobile Marketing
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Vancouvers AirG mobile community and wireless social networking provider, and Virgin Mobile Canada, launched the Red Light Lounge mobile community on the Virgin Mobile network.
With integrated features like instant messaging, picture profiles, search tools, photo sharing, presence and blogging, the Red Light Lounge offers Virgin Mobile customers a 24x7 social networking management tool on their mobile phone, the companies describe.
"AirG is pleased to be working with Virgin Mobile Canada in powering the Red Light Lounge and bringing the most innovative, feature rich and engaging private labeled mobile community to Virgin Mobile customers," said Frederick Ghahramani, Director, AirG. "AirG has been successfully powering mobile communities for the past six years, enabling mobile users around the world to interact in new and innovative ways. With our comprehensive wireless social networking solutions, we can easily customize to support features that appeal to our client's customers."
Red Light Lounge is available to all Virgin Mobile Canada customers with wireless web enabled handsets. Launched in 2005, Virgin Mobile is a mobile virtual network operator (MVNO), offering a range of phones and an array of messaging, music and mobile content.
AirG, a NMBC member, and Boost Mobile, a lifestyle-based telecommunications company, recently conducted whats called one of the largest mobile marketing campaigns in the United States.
Between October 15, 2006 and January 15, 2007, more than 1.5 million entries were received for the Get Hookt Up With A New Ride campaign via multiple online and offline channels including the mobile phone through Boost Hookt - the popular mobile community on Boost Mobile, retail mail-in, a national radio text to join campaign, an online signup promoted through MySpace viral referrals, and online signups through the West Coast Customs and Boost Mobile websites.
AirG's products and services are used by leading mobile operators and media companies globally including Sprint Nextel, AT&T, Boost Mobile, Virgin Mobile and MTV Asia. AirG's mobile community has more than 10 million registered users worldwide and is available on more than 85 mobile operators. Based in Vancouver, BC, the company also has offices in the UK, Italy, Australia, the Philippines and India.
