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DAILY NEWS
Nov 19, 2007 7:28 AM
New Technology for World Wide Message Delivery Tested
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A new mobile messaging delivery system is ready to deliver on-demand, real-time marketing messages simultaneously virtually anywhere in the world to both mobile and land line devices.
This opens the door to becoming commercially viable to companies and their customers on a global scale, the development company describes.
Mvive is a Toronto-based permission based mobile marketing service and technology provider proprietary mobile marketing technology provider. Through its wholly owned subsidiary MVive Media Group Inc., the company positions itself as a founding member in the new mobile messaging revolution by delivering rich content and multimedia services via the Internet and mobile devices.
Using its interactive interface, Mvive provides a gateway between mobile and desktop devices for communicating and receiving information. The company says it has successfuly tested the technology, and can deliver permission based, personalized content to millions of users across the globe, twenty-four hours a day, three hundred sixty five days a year.
Roy Choi is the President & CEO at Mvive. He attended the University of Ryerson in Toronto, where he studied business management. He then held director level positions with various start-up companies, helping boosts sales results in their respective fields, before founding Mvive.
"Of the 350 billion text messages exchanged across the world's mobile networks every month, over 15% or 52.5 billion are commercial and/or marketing related messages, Choi said in a release. Although our initial target market for commercialization will be North America, with our world wide, real time message delivery capabilities, this enormous and growing global marketplace is now available to us."
