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DAILY NEWS
Oct 9, 2008 6:59 AM
Smart Move for BC Online Gaming Company
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Vivity Labs, developers of Fit Brains, the online brain fitness game, has a new strategic partnership with Prevention.com, the top online health magazine site.
The partnership will offer the engaging and scientifically developed brain fitness games by Fit Brains to a wider global audience, the companies report.
With more than 1.7 million unique visitors, Prevention.com is one of the top online destinations for women seeking health, fitness and beauty tips and advice. The new partnership will add to the brain training games channel of Prevention.com, offering a greater variety.
Users can access the online brain exercise routine by visiting www.prevention.com/braingames.
"The combination of science-based strategies in a visually engaging, fun game format is a perfect fit for our online audience, who seek the latest in proven ways to stay healthy in body and mind," said Nicola Bridges, Prevention.com AVP/Editorial Director. "Just a few minutes a day playing brain games has been proven to be good for the brain and mental longevity."
Vivity Labs, creator of Fit Brains, is an online platform featuring fun and engaging games, designed by neuroscience professionals, which exercise the five key cognitive areas of the brain. The games offer a variety of activities that help users of all ages maximize and round-out brain skills in an entertaining fashion. As of August 2008, the brain games can also be played at myLifetime.com. Fit Brains, launched in June 2008, is Vivity Labs' first product.
In 2007, Vivity Labs (creator of FitBrains.com) was formed by an unusually diverse team of seasoned veterans from the following industries: Casual & Triple-A Games, Web, Brain Fitness & Neuroscience, Visual Analytics and Adaptive Intelligence. Fit Brains is backed by Telefilm, NRC-IRAP, and six of British Columbia's best-known New Media and Technology investors.
"Prevention.com has such a dynamic female audience that uses the site as a health and fitness resource that we knew it would be the great place to offer brain games," said Michael Cole, founder and CEO of Fit Brains. "We are certain players will be motivated to integrate Fit Brain's brain exercises into their day-to-day routines. The games are designed to be fun, practical and beneficial for long-term health."
With a team of professional game designers at Vivity Labs, award-winning neuropsychologist, Dr. Paul Nussbaum, an adjunct Associate Professor in Neurological Surgery at the University of Pittsburgh School of Medicine, designed the fun and casual games found on Fit Brains. Research has shown that the brain begins to slow down as early as age 25, but with regular brain exercise, it can create new neural connections and pathways at any age. The brain fitness games are proven to enhance brain performance while targeting the five major cognitive brain functions-- memory, concentration, language, executive functions (logic and reasoning), and visual-spatial skills.
Prevention is the #1 healthy lifestyle magazine brand and the 10th largest magazine in the nation, with more than 11 million readers. The top online health magazine destination, Prevention.com has 1.7 million unique visitors each month. Prevention publishes branded books, special-interest publications, international editions, bookazines, and DVDs under the bestselling Prevention Fitness Systems as well as leads Team Prevention walking programs at marathons across the country.
