Olive Media, the Toronto-based online media company, has pulled out a new online video ad solution.
Pimento (www.pimentomedia.ca) is described as a user-initiated, full screen rich media video ad solution with a performance based pricing model that delivers interaction across Olive Media’s brand safe performance network, Olive Brand Response (OBR).
Pimento includes creative development, ad serving and inventory and is priced on a Cost per Interaction (CPI) model, where the advertiser pays only when a user interacts with the ad.
“We saw an opportunity with the shortage of premium pre-roll inventory to address the growing needs of our advertisers by delivering a rich video product” Simon Jennings, President Olive Media, said in a release. “Advertisers will now be able to leverage rich video assets to maximize campaign performance and showcase their brands in an interactive and user-initiated environment across Olive Brand Response”.
Olive Media, a leader in the online advertising market in Canada, can reach over 13 million unique Canadian visitors monthly* on a variety of top-tier sites, it describes. Olive Media offers Canadian media buyers a one-stop shop for highly-engaged online Canadian audiences across premium Canadian and U.S. content channels, including nytimes.com, CNET.com, ArtistDirect.com, thestar.com, toronto.com, cyberpresse.ca and tetesaclaques.tv.
Olive Media is a partnership between Torstar Digital, a division of Toronto Star Newspapers Ltd. and a company owned by the same group as Gesca Ltd, a newspaper and websites publishing subsidiary of Power Corporation of Canada.
*Custom Olive Media report, based on comScore Media Metrix Audience Duplication report
(August 2009)
For more information, visit www.olivemedia.ca