Rogers Communications has launched its new online video portal, Rogers On Demand Online, allowing any of its customers to access primetime and specialty TV programming, movies, sports and web-only extras.
Offered to all Rogers Cable, Rogers Home Phone, Rogers Hi-Speed Internet, and Rogers Wireless customers, the initial BETA roll out will feature more than 1000 hours of aggregated content from 17 broadcast and production partners and 30 channels. Those Rogers Cable customers with matching cable TV subscriptions will be able to access online a selection of their own specialty TV programming they subscribe to at home.
Rogers says new content and features will be added on an ongoing basis; a mobile platform is anticipated for next year, along with gaming and other device compatibilities.
By authenticating users and cross-checking on user account information, any customer with a Rogers account can go online, register, and then access Rogers On Demand Online content free from any streaming Internet connection in Canada.
"Rogers On Demand Online is an extension of the existing cable television model which customers have come to enjoy and rely on at home that truly revolutionizes the world of entertainment and provides the most convenient TV content access ever made available," said David Purdy, Vice President of Video Product Management. "By expanding the TV experience to the Internet, Rogers customers can now take TV beyond the box with their favorite shows, movies, TV classics and exclusive content - all in one place from virtually any place - wherever they have an Internet connection in Canada. And this is just the beginning."
Specialty and premium content and programming is available to customers who subscribe to it as part of their Rogers Digital TV subscription at home. Rogers has partnered with leading broadcasters, studios and content providers that today include:
- Aux.tv - featuring programs including MasterTracks, Band Foto
- Big 10 Networks - featuring football and basketball highlights,
coaches and player interviews, Friday Night Tailgate from around the
Big Ten Conference campuses, season previews and more
- THE BIOGRAPHY CHANNEL - your backstage pass to today's hottest
celebrities, movers and shakers and pop culture icons
- Bite.tv - featuring programs including The Conventioneers, West 49
Ambition Skatecamp
- Citytv - catch up on hit series like Cougar Town, Extreme
Makeover: Home Edition and Ugly Betty
- Food Network Canada - entertaining and mouth-watering shows including
Ramsay's Kitchen Nightmares, Fresh with Anna Olsen and the
Chef Abroad
- G4 - the latest in gaming, entertainment and technology with EP
Daily, and quirky comedy and animated shows like Delocated and
Superjail
- Galaxie MVOD - the music videos you want at the touch of a button
- Global Television - catch up on TV's biggest hits including House,
Survivor, and the fall's #1 new comedy Glee, in partnership with
GlobalTV.com.
- HGTV Canada - watch episodes of the channel's biggest hits including
Disaster DIY, Relocation Relocation, and Handyman Superstar Challenge
- History Television - entertaining programming such as Ancestors in
the Attic, The Re-inventors, and the new breakout living history hit
Ice Pilots NWT
- Maple Pictures
- National Film Board of Canada - innovative and original Canadian
programming including the stop-action animated short The Brainwashers
(Patrick Bouchard), the Oscar nominee Sunrise Over Tiananmen
Square (Shui-Bo Wang) and the classic Waterwalker (Bill Mason)
- OLN - an intense, action-packed station that gets the adrenaline
pumping with shows like Ghost Hunters, Survivorman and Mantracker
- Rogers Sportsnet - featuring Hockeycentral at Noon, Prime Time Sports
- Setanta
- Slice - guilty-pleasure viewing including Tori & Dean, Rich Bride
Poor Bride, and 'Til Debt Do Us Part
- Showcase - bold hit series include Trailer Park Boys, Kenny vs.
Spenny, and Secret Millionaire
- Super Channel - find the latest series episodes such as Burn Notice,
The Closer, and of course movies such as Valkyrie and W., uncut and
commercial free
- TELETOON - top animated shows including 6TEEN, Total Drama Action and
Johnny Test
- Treehouse - featuring preschool favourites such as Dora the Explorer
and Max & Ruby
- TVO - including flagship program The Agenda with Steve Paikin and
TVOKids content from Gisele's Big Backyard and The Space
- TVtropolis - original series including Whatever Happened To, Reality
Obsessed and Switch
- UFC
- Vuguru - Groundbreaking Web originals including Prom Queen and Back
on Topps
- WarnerTV - Offering around-the-clock, on-demand access to series from
Warner Bros. Entertainment, including the Emmy(R) Award-winning
dramas "The West Wing" and "ER," and original digital series
"Sorority Forever."
- YTV - featuring hit series such as SpongeBob SquarePants and iCarly
Rogers also announced that the Starcom MediaVest Group, on behalf of their clients which include Research In Motion, Kellogg's, Kraft, Samsung and others, have signed an exclusive launch sponsorship with Rogers on Demand Online.
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