Score Media has launched theScore iPad Edition, a free media-enabled sports app and the new 'big brother' to the specialty channel's popular smartphone app, ScoreMobile.
It's also one of the first iPad apps released by NuLayer, a Toronto-based application development and software consulting firm that worked closely with Score Media's content team to build the iPad app.
"theScore iPad Edition takes advantage of all the great features the iPad has to offer and leverages its native performance and flexible web views," Jeff Brenner, Co-Founder at NuLayer, said. "It's an awesome app that provides a socially-integrated way to explore the sports world. Fans are going to love it."
NuLayer works with a variety of platforms and technolgies, including open source and object-oriented programming tools likje Ruby On Rails and Cocoa, and Web technologies and digital media platforms such Flash.
theScore iPad Edition offers the latest stats, news, scores and standings from every major sports league, developers describe, while integrating the best content from The Score's multiplatform properties - The Score Television Network, theScore.com, Hardcore Sports Radio (HSR) and ScoreMobile - all on one app.
A hybrid of Score Media's leading sports app, ScoreMobile, and it's newly relaunched website, theScore.com, theScore iPad Edition brings iPad users the best of both platforms while offering original video and audio content from The Score Television Network and HSR.
It also gives users unlimited and immediate access to up-to-the-minute stats and entertaining content including:
Real-time scores, breaking news and updates
Original digital video segments available exclusively to iPad users like The Score's hit web show, The Break and The Footy Show, a news program and podcast dedicated to covering all of the latest soccer news and highlights
Integrated social media tools for sharing articles, blog posts and videos
The Score's entertaining television content offering unique interviews with top athletes along with iPad exclusives from The Score's world renowned reporter Cabral "Cabbie" Richards as well as the popular, irreverent NBA web show, The Basketball Jones.
A slick interface designed specifically for the iPad with an intuitive and clean navigation structure
"It took Apple only 80 days to sell 3 million iPads worldwide and with the exception of iPhone 4, that is faster than any other iDevice it's sold in the past. The iPad is yet another disruptive device that will transform how people consume and share content," says Jonathan Savage, Vice President, Digital, Score Media Inc. He adds, "We believe theScore iPad Edition is the best sports app for iPad on the market, period. And just like ScoreMobile, our leading mobile property, it's free, fast and fundamental to sports fans anywhere."
Score Media's primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company's digital media assets include theScore.com, theScore iPad Edition and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone and Android devices. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on Sirius Satellite Radio.
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