DAILY NEWS Jan 8, 2013 10:46 AM - 0 comments

Adult Animated Series in Production for Online Distribution

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A new 13-part half hour animated comedy series, set to debut later this year on Citytv and Hulu, the Internet streaming video service, is now in production in Toronto.

Mother Up! is an original series is written, produced, and voiced in Canada, starring and executive produced by Eva Longoria.

City reports that production has started on the series, developed by Rogers Media and co-produced by Canadian companies Breakthrough Entertainment and Bardel Entertainment, in association with U.S.-based Mass Animation.

Mother Up! will debut in fall 2013 as part of City’s prime-time line-up and be available exclusively in the U.S. on the free, ad-supported Hulu and Hulu Plus subscription service. Additional broadcast details to be announced at a later date.

Mother Up! revolves around the daily life of Rudi Wilson (Longoria), a former high-powered music exec who takes on the greatest challenge of her life: motherhood in suburbia. Rudi is striving for the life of a super-mom but she forgets one important detail – she's not a very good parent. Bringing her street smarts and urban lifestyle to the suburbs, Rudi confronts the endless challenges of parenthood with a series of misguided improvised solutions, putting her life on the line like never before.

“With the star power of Eva Longoria, Mother Up! is the perfect addition to the premium City line-up and furthers our commitment to the development and production of original content,” said Claire Freeland, Director of Original Programming Rogers Media.

Executive producers for the series are Longoria (Desperate Housewives), Yair Landau (Cloudy with a Chance of Meatballs) and Susan Purcell (Live Music) from U.S.-based Mass Animation, noted  television industry veteran Fred Fuchs (Transporter: The Series), Breakthrough Entertainment’s Ira Levy (Less Than Kind) and Peter Williamson (Kenny vs. Spenny), and Bardel Entertainment’s Barry Ward and Delna Bhesania (Bob’s Burgers).

Mother Up! combines famed Hollywood actor, director and producer Longoria with the comedic genius of writers Michael Shipley, Greg Lawrence, Mark McKinney, Laurie Elliott and Jenn Engels and the development, production and animation talents of Mass Animation, Bardel Entertainment and Breakthrough Entertainment,” said Ira levy, Executive Producer and Partner at Breakthrough Entertainment. “We could not be more excited about collaborating with this extraordinary, high-profile team.”

Developed by Michael Shipley (American Dad, My Name Is Earl, Family Guy) – who will also serve as an executive producer – Mother Up! is based on the original material of Marnie Nir and Katie Torpey. Recruited to serve as show runner and executive producer is Canadian Greg Lawrence (Crash Canyon, Kevin Spencer), who joins the all-Canadian creative team of celebrated writing talent including Mark McKinney (Less Than Kind), Jenn Engels (Seed), Laurie Elliott, and Laura Kosterski.

Mother Up! also stars Canadians Jesse Camacho (Less Than Kind) as Dick, Gabrielle Miller (Corner Gas, Robson Arms) as Sarah, Cle Bennett as 2Bit, Helen Taylor as Jenny, Rebecca Husain as Apple, and Scott McCord as Greg.

Breakthrough Entertainment will distribute the series worldwide outside of North America from its headquarters in Toronto. With a catalogue of over 3000 half-hours of programming, the company handles distribution as well as worldwide pre-sales, co-productions and third-party acquisitions.  In addition to its dedicated program development, production and distribution divisions, Breakthrough’s digital media division ranks among one of the industry’s most respected producers of high quality digital entertainment including ebooks, webisodes and online and mobile games. 

Co-founded in 1988 by Barry Ward and Delna Bhesania, Bardel Entertainment is a Vancouver-based animation and digital media company.

Mass Animation launched an online animation pipeline across Facebook in 2008; the company, founded by Yair Landau, former Sony Pictures Vice Chairman, develops and produces “crowd-sourced” animation, as well as its own original animated content for theatrical, television, online and mobile distribution. 

City is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. 

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