DAILY NEWS Nov 22, 2012 9:02 AM - 0 comments

Air Canada Adds Social Media Feed to Digital Signage Network

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Air Canada’s flight crew information network, globe TV, now includes a continuous stream of messages from Yammer, an enterprise social network, displayed on screens in employee airport areas across the country.

Dubbed Yammerfall, the integrated service lets the airline's in-flight service employees connect with each other and stay up-to-date with important news, announcements, and more.

Recently acquired by Microsoft, Yammer moves social networking to the enterprise in a private and secure environment. It’s similar to consumer social networking sites like Facebook and Twitter, and it adds internal company collaboration, file sharing, knowledge exchange, and team efficiency tools.

X2O Media, the Montreal-based digital signage software and content services provider, provides its Xpresenter platform to Air Canada’s globe TV network operators to create and deliver content on digital display screens located in the airline’s In-Flight Service Crew Centres (Vancouver, Calgary, Toronto and Montreal), and In-Flight Service Training Centres (Vancouver, Toronto and Montreal).

Since its launch in 2008, globe TV has relied on Xpresenter to keep Air Canada's cabin crew informed with current work-related information and real-time news and weather. With the addition of the Yammerfall feed, Air Canada says it has another timely source of streamlined content to globe TV in the form of an internal social networking tool.

"Xpresenter enables us to promote key messages and timely information to our cabin crew as they navigate through our employee facilities," said Bill Powell, Air Canada's Manager of Communication Planning and Delivery for the airline's customer service divisions. "With the platform's ability to integrate with real-time data feeds, taking advantage of social media as a content source is simple. By incorporating Yammerfall, our globe TV network has become an even more powerful and engaging resource for our employees."

Powell added that the system enables Air Canada to repurpose a wide variety of communications materials that it already produces, including company newsletters, internal e-mail updates, and a vast streaming video library.

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