DAILY NEWS Feb 27, 2013 6:11 AM - 0 comments

AOL Launches Video Platform in Canada

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AOL Canada is launching a new online video service, delivering premium curated content to multiple digital platforms, including desktop, tablet, mobile, mobile apps and connected TVs.

The AOL On video homepage offers more than 500,000 videos, programmers describe, listed in category channels such as News, Entertainment, Style, Health, Autos, Business & Tech and more.

In addition to the online video service, an AOL On app is available for Android smartphones and tablets, as well as iPhones and iPads.

AOL On Video Network currently boasts 169 million video streams a month reaching 7.8 million monthly unique visitors*.

AOL says it will continue to deliver online video across all of its owned and operated properties including AOL.ca, The Huffington Post Canada, Autoblog Canada, AOL Music Canada, Engadget and Moviefone.

“The launch of AOL On Canada comes at an incredible time for online digital media, with increasing demand of online video from advertisers and with consumers accessing online video at a rising rate this new product only furthers our commitment to the online video experience,” Rashida Jeeva, general manager, AOL On Canada, said in a release.

American Express Canada will be the official advertising launch partner with 100 percent share of voice across all platforms of AOL On.  Mindshare is the media agency leading the planning and execution for American Express Canada.

*Source: comScore Inc., Video Metrix, Total Canada, October - December 2012 average. *based on Advertising.com Video Network – Potential Reach.

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