DAILY NEWS Dec 3, 2012 10:10 AM - 0 comments

Astral Launches Mobile Music Platforms

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2012-12-03

Astral Radio is launching new editions of its Virgin Radio (English Canada) and NRJ Radio (French Canada) mobile music and video apps.

The broadcast and digital media company reports it worked with the major music labels, the IDLA (Independent Digital Licensing Association), as well as the CMRRA (Canadian Musical Reproduction Rights Agency), SODRAC, SOPROQ and Re-sound in order to get the on-demand player and the new mobile application out, building on contractual agreements among the parties.

Astral says the new iPhone/iPad deployments make it the only radio broadcaster in Canada that's now offering an on-demand music and video streaming service through mobile applications.

"Astral Radio stations are the launch pad for emerging artists in Canada," commented Rob Farina EVP of Content and Platforms, "we are excited to offer Canadian consumers more ways to discover new artists and continue breaking Canadian stars."

This new version of the NRJ and Virgin Radio networks' mobile app lets users listen to their favourite station, access hundreds of songs by popular or emerging artists on demand, view videos, interviews and exclusive performances and choose among a variety of web-radio stations. With these innovations, listeners can also discover new artists, consult and buy music they hear on the air, share what they listen to and save their favourite songs and video clips in a personalized playlist.

This past February, Astral Radio started up its on-demand music and music-video streaming service. Available online via the websites of participating stations, and now through a mobile application, this cutting-edge service offers listeners new platforms that allow them to discover and share new music.

Launched by all of the Virgin Radio stations across the country, the NRJ network across Quebec, and various other Canadian Top 40 format Astral Radio stations, the on-demand music and video streaming service will be offered via the NRJ mobile application at radionrj.ca, and the Virgin Radio mobile application at virginradio.ca and on iTunes.ca.

 astral.com.


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