DAILY NEWS Feb 27, 2013 12:03 PM - 0 comments

Astral Out-of-Home Launches Digital Platform for Marketing and Advertising Professionals

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Astral Out-of-Home has launched a new digital platform that highlights the creative impact of digital signage and out of home marketing initiatives.

Called FACE/AD/BLOG, the new website and companion social media assets show off examples of creativity from across the country, and can be used to share knowledge and insights from and with the industry.

"Out-of-home advertising changes our perception of the urban landscape and we wanted to provide the marketers and advertisers responsible with an online platform to inspire their creativity," said Nathalie Doré, Vice-President, Marketing and Media Creativity at Astral Out-of-Home. "Our partners are always seeking new ideas, industry trends, and information about what's being done at home and abroad. With FACE/AD/BLOG we're giving them exactly that, and aiming to start conversations, inform and inspire."

Astral has created a large format publication made out of posters, featuring artwork and stories about influential artists and non-artists, in order to help inspire others to be part of the conversation on FACE/AD/BLOG.

"It was important that we find an innovative way to market the online platform to those who know marketing best," added Doré. "The posters tell our story in a creative way and introduce FACE/AD/BLOG to our clients, and give them something to remember it by."

The new website is live with content developed by Editor-in-Chief Anne-Marie Archambault, including photos and interviews with influencers like the country's leading designer of street furniture, the art group GRL from Vancouver and Montréal's own En Masse.

Astral Out-of-Home is a major out-of-home advertising company, with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, and British Columbia.

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