From sports broadcasting to mobile marketing, from product design to online documentaries, augmented reality is bringing added interactive features to all manner of digital content.
AR has in fact become its own industry even as it supports other industries.
Augmented Reality describes a live or an indirect view of a physical, real-world environment that has been augmented by computer-generated elements, such as audio, video, graphic overlays and GPS data.
It can be as basic as the first down line superimposed on a football field, or it may be as sophisticated as taking a 3D tour of a remote location or visiting a moment in time long ago passed, with a sense of relevancy and immediacy not easily created on any other platform.
These type of examples and more will be discussed at the upcoming Ontario Augmented Reality Network (OARN) conference October 5th in Toronto.
The Ontario Augmented Reality Network (OARN) is a collaboration of universities, private-sector developers, cultural agencies, trade associations, local government, and business generators dedicated to building and expanding the Augmented Reality sector.
Organizers say some of the world’s biggest AR superstars and technology futurists will be in attendance, including Wired Magazine contributing editor Bruce Sterling; Gene Becker, principal instigator of Samsung’s mobile and service user experience design group; and Helen Papagiannis, one of Canada’s leading AR designers and consultants.
AR lets content developers and media producers add virtual content to a real environment, putting digital information on top of traditional media programming.
Brock University professor Kevin Kee is organizing the event; he’s the Canada Research Chair in Digital Humanities, and an associate professor of History and of Digital Humanities.
A former new media project director at the National Film Board of Canada, Kee and his Brock team developed a GPS-guided interactive tour of War of 1812 sites that became an iTunes app.
For more Mediacaster Magazine coverage related to this topic, please see:
Astral Outdoor Ads Using Augmented Reality Apps from Ad-Dispatch
Augmented Reality Mobile Game Promotes Digital Media in Saskatchewan
Canadian Interactive Web Docs Shine at Sundance