DAILY NEWS Jan 25, 2013 8:06 AM - 0 comments

BC Tech Firm Delivers Live 360 Video to Multiple Media Platforms

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TV can’t do it, and 3D just doesn’t cut it.

That’s the word from a new technology partnership that will deliver live video streams from concerts, sporting events and other activities as navigable 360 degree immersive media.

Immersive Media, a B.C.-based company that develops 360 º spherical video technologies, has partnered with Streamworks International, a global IP video delivery provider.

Streamworks will provide back-end encoding and delivery for Immersive Media’s front-end streaming of various 360º live video projects, including music concerts and other live events, using its own proprietary compression technology. Immersive Media’s patented imEnabled technologies provide a full end-to-end 360° video platform, from camera heads and recording units to mobile players and distribution solutions.

The resulting immersive content can be viewed on any device, anywhere.

Accessibility on any device is the key to the partnership, says Ray Mia, CEO and founder of Streamworks.

“Streamworks will help introduce Immersive’s video capabilities and the world of online live events to any device, anywhere,” Mia explained. “This will be bigger and more permanent than 3D, as this is a brand new market vertical. Immersive technology is delivered via IP – meaning that it lives on the web and can only be distributed via IP, and it’s differentiated from traditional broadcast as existing mainstream delivery systems for TV cannot replicate the interactive 360 experience."

The companies also say they have a way to deliver 360º live video using less bandwidth, as well as with minimized latency and buffering.

End-to-end, 360º full spherical video solutions, live events can be challenging, as the technology relies on high bandwidth, said Myles McGovern, CEO of Immersive Media. “In partnering with Streamworks, we are now working with a company that excels in providing technology to deliver our live video/imagery without high costs or the need to build new infrastructure. The combination of our 360º video, along with the live streaming encoding technology of Streamworks, will offer online viewers a truly unique, interactive experience for live events online. Together the two companies are looking to capture and own this vertical as our systems work extremely well in parallel. ”

“Immersive Media has already broken new ground in the video industry with its stunning 360º video productions,” Mia added in describing his new partner and its track record. “From its beginnings with the invention of ‘Street View’ for Google Maps, its work following the Olympic Torch during the London 2012 Olympics for Lloyds TSB, to the streaming of the Republican and Democratic Conventions partnered with CBS. The company has enabled the ability to record and publish impressive high-resolution, highly interactive 360º video.”

For more coverage related to this topic, please see:

CTV Toronto Puts Viewers in Centre of Story with New App


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