Cirque du Soleil and Bell Media are celebrating the creation of new Québec-based media content for television, film, digital, and gaming platforms with a special TV program.
The companies have now finalized a deal to create a new joint venture, called Cirque du Soleil Media; Jacques Méthé has been appointed President of the new company.
Its first television special will air on the main CTV network, with encore presentations on CTV and special channel E!, the same day that Cirque du Soleil’s 3D theatrical big screen spectacle Worlds Away opens in theatres across North America.
The 30-minute TV special takes a behind-the-scenes look at the interactive 3D film, and features exclusive interviews with the film’s visionaries, including executive producer and award-winning film director James Cameron and Cirque du Soleil Founder Guy Laliberté.
An interactive and media-rich website provides additional details about the production, including photos, videos and music.
Headquartered in Montréal, Cirque du Soleil Media will develop original entertainment projects, leveraging Cirque’s creative inventiveness and resources, consumer insight, and infrastructure, with Bell Media’s production experience, media platforms, and diverse distribution capabilities.
Cirque du Soleil Media will be governed by a board of directors, including representatives from both Cirque du Soleil and Bell Media, and managed by a programming team with input from both partners.
“I am looking forward to get to work on developing original and innovative creative content that is inspired by the Cirque du Soleil spirit,” said Méthé. “This new venture is exciting and will focus on some very creative projects in the near future.”
Bell Media’s multi-million dollar investment in Cirque du Soleil Media is an extension of its strategy of investment in the development and distribution of Québec content. Cirque du Soleil’s investment also includes its current slate of development projects, as well as Cirque du Soleil: Worlds Away.
ETALK Presents: Cirque Du Soleil: Worlds Away premieres Friday, Dec. 21; encores air Saturday, Dec. 22 and Thursday, Dec. 27.
Featuring never-before-seen footage, ETALK cameras were given access inside Cirque du Soleil’s world famous headquarters to capture the magic behind the bona fide high-wire acts. From touring the costume and training departments, to hanging on a wire with select cast and crew, ETALK takes viewers on a journey to experience the astonishing and dreamlike worlds of Cirque du Soleil’s most famous productions, including KÀ, which among other Las Vegas productions, inspired the 3D adventure film.
The film is distributed by Paramount Pictures, a division of Viacom, Inc.