A successful digital strategy and viewer engagement campaign led to record-breaking traffic with an average of 2.5 million page views a week for Big Brother Canada.
Shaw Media says the TV show’s companion website attracted a record number of visitors for any Shaw site, and now, it has attracted some prestigious award nominations, too.
Shaw Media, Secret Location and Insight Productions, the production companies behind Big Brother Canada, have been nominated for two 2013 Social TV Awards, including “Best TV Show Specific Social TV Award” and “Best TV Everywhere”.
The Canadian partners share the categories with some of the year’s biggest international brands including NBC’s Olympics, NCAA March Madness and A&E’s Duck Dynasty. Winners will be announced on Tuesday, July 16th, at a ceremony at the Bel-Air Country Club, located in Los Angeles, CA.
“From the moment Big Brother Canada was green lit we committed to creating an exceptional digital extension to this series; providing Canadian fans every opportunity to interact and engage with the series in real time,” said Barb Williams, Senior Vice President of Content, Shaw Media.
“It was an exciting challenge to create a seamless online extension of a show that has such a committed online fan base, even before its first season launched, and we couldn’t be happier with the results of the Big Brother Canada collaboration with Shaw Media and Insight Productions,” said James Millward, Executive Producer of Secret Location. “We are extremely honoured to see this Canadian production recognized by the Social TV awards in the company of the biggest shows on television worldwide.”
As the digital producer working as part of the series’ production team, interactive agency Secret Location built the online identity for the inaugural season. The bigbrothercanada.ca site included an original interactive social gaming strategy that integrated seamlessly with the show on air. Featuring 24-hour live video streams, from which fans streamed over 1 million hours of throughout series run, a second screen application, exclusive video content and a social prediction game that week-to-week allowed players to directly influence what happened in the TV series, the digital extension drew massive engagement.
“Integrating an interactive agency as part of our production facilitated a flawless and hugely successful companion site to the series that we’re all proud of,” said John Brunton, Chairman & CEO, Insight Production Company Ltd.
The digital strategy and interactivity of the bigbrothercanada.ca site led to record-breaking traffic with an average of 2.5 million page views a week – a record number across any Shaw Media Site, according to stats from Adobe Site Catalyst: February 27, 2013 – April 7, 2013.
This year marks the second annual Social TV Awards, an extension of the Social TV Summit, a conference held in Los Angeles to explore subjects around the new frontier of online entertainment, sponsored by the Producers Guild of America and The Academy of Television Arts and Sciences.
The 23 nomination categories in the 2013 Social TV Awards honour the best of the year’s online production in entertainment. Winners will accept their “STEEVEE” award at a black tie gala at the Bel-Air Country Club on July 16th, 2013.
For more Mediacaster Magazine coverage related to this topic, please see:
Big Brother Promises Streaming Content, Interactive Experience as Series Companion