Broadburst Technologies Inc., a Vancouver-based mobile media company , has launched the downtown Toronto Bluetooth Broadcast Network, now live and ‘on-air’ at 40 Gateway Newstand locations.
Broadburst’s Bluetooth transmitters are now positioned throughout the Toronto transit system and other high traffic pedestrian areas in the downtown core, offering rich, interactive media content utilizing Bluetooth wireless technology to deliver interactive services and content to mobile phones.
“We are extremely pleased to launch this new phase of our Bluetooth broadcast network,” said William Kells, CEO of Broadburst Technologies Inc. “Our coverage area in downtown Toronto is extremely attractive to advertisers who want to connect directly with mobile phone users as they move through the city. By using Broadburst’s Network, advertisers can send localized content in an entertaining and informative way to cell phones of potential customers, who can download and enjoy the content free of charge. Broadcasting content via Bluetooth allows advertisers to reach potential customers in the moment, as they are making decisions on products and services at point of purchase.”
“We have already received calls from companies interested in taking advantage of the new network to reach out to mobile customers,” said Noah Aychental, Vice President of Marketing and Promotion for Gateway Newstands. “Our traffic numbers speak for themselves, as millions of people pass by our stores everyday, and with an enticing mobile offer we can now connect advertisers to a very targeted mobile phone audience.”
The launch of the 40 location network in downtown Toronto is the first phase of a roll-out program that could see Broadburst Technologies’ Bluetooth Broadcast Network grow to over 500 Gateway locations across Canada and the Unites States. Gateway newsstands are strategically positioned in high traffic locations such as transit stops, shopping centres, office towers and neighbourhood convenience stores.
Broadburst Technologies is a mobile media broadcast company specializing in the mobilization and distribution of multimedia content to mobile phones via Bluetooth wireless technology. Operating and managing a network of Bluetooth broadcast locations in major urban centers across North America, Broadburst enables consumer facing brands and advertisers to make one-to-one connections with target audiences.