DAILY NEWS Jan 7, 2013 10:41 AM - 0 comments

Cable Industry to Add Internet to its Brand

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The U.S. National Cable & Telecommunications Association wants to drop the word ‘cable’ and add the word ‘Internet’.

The industry association and lobbying group represents major cable MSOs, programmers and technology vendors; it has filed an application with the U.S. Patent and Trademark Office for the new word mark and trademark, NCTA The Internet and Television Association.

The proposed naming change reflects growing trends in alternative TV and video content delivery, and a growing revenue stream that’s been enabled as a result.

New ways to consume digital media are driven in part by increasing Internet bandwidth capacities and enhanced on-demand streaming services that some cable operators deliver, as well as so-called ‘over-the-top’ digital video services with which many cable companies compete.

Other industry groups and trade associations are also changing their names, activities or mandates to reflect developments in digital media distribution, be on over the Internet or via new mobile and wireless devices.

Once known as the National Cable Television Association, the NCTA previously changed its brand once before, adding the word telecommunications in 2001 to reflect the growing number of its members providing telephony and high-speed Internet services.

Founded in 1952, NCTA's primary mission is to provide its members with a strong national presence by providing a single, unified voice on issues affecting the cable and telecommunications industry. NCTA says it represents cable operators serving more than 90 percent of the nation's cable television households and more than 200 cable program networks, as well as equipment suppliers and providers of other services to the cable industry.

NCTA also hosts an annual industry trade show, called The Cable Show, which serves as a national showcase for the cable industry's innovative services, including television programming, interactive television services, high-speed Internet access, and competitive local telephone service.  There’s no word whether the show itself will change names or brands.

NCTA is currently headed by former FCC chairman Michael Powell, and under his leadership, it has taken on several Web-related issues, such as network neutrality and usage-based broadband pricing.

According to its trademark filing, the new NCTA brand could be used for "association services, namely, promoting the interests of the association's members in the broadband Internet, television, telephony, and cable-provided communications industries."

CTAM, the Cable & Telecommunications Association for Marketing, is making ‘structural changes’ to the way it serves the cable industry across North America, with word that its annual CTAM Summit will end a long and successful run.

Meanwhile, the mobile industry trade group CTIA will stage a reconfigured conference and trade show next year.

It will combine existing events – CTIA Wireless and MobileCON – into a single event.

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