DAILY NEWS Nov 22, 2012 7:32 AM - 0 comments

Canada's Largest Tech Group Launches Online Specialty Channel

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2012-11-22

CATAAlliance will add interactive online broadcasting capabilities to its digital tool kit as the industry association seeks to strengthen the country’s tech community.

The Canadian Advanced Technology Alliance (CATAAlliance) brings together technology innovators, commercializers, corporate executives, end users and more to support Canadian business development. CATA activities contribute to product, service and content commercialization, market research, and professional development nation-wide.

The first broadcast is November 28.

Using the online Google Hangout platform, CATAAlliance will conduct produce live streaming video interviews and panel discussions with different industry experts on topics affecting enterprise growth and innovation success.

Live streams will be available at CATAAlliance's Google+ Page and the association’s own web page, http://trk.cp20.com/Tracking/t.c?Xqic-fyt4-oVKsh1 .

The CATA Speciality Channel will be accessible to anyone from anywhere in the world, and the streaming video content will be recorded and archived on the CATAnet TV (YouTube) Channel as part of expanding the library of on-demand educational videos available to the community.

The program delivery platform supports live interaction with on-air personalities through a Comments window, as well as with social network integration via the CATA Twitter feed.

“We have expanded both traditional and digital resources to strengthen op in peer networks and information sharing for SR&ED Tax & Finance, Innovation Leadership, Shared Services Canada, Women in Tech, Public Safety and Security, Export Markets, among other key areas which impact Canada’s competitive and innovation rankings,” described CATA CEO John Reid. “Adding a real time interactive TV Channel is a logical step in the evolution of our new media communications.”

CATAAlliance reports some 11.5 thousand Twitter followers, 12 thousand connections via LinkedIn groups, 2,500 executives in the Google + CATA Circle, two million executives on social media groups in Canada and major global markets, and direct email databases of some 15 thousand executives.

“When you combine these resources with the new On Air Channel you have considerable leverage for advancing Canada’s Competitive Innovation Nation and business growth advocacy,” Reid added.

The first online broadcast will feature Reid, who will be in Ottawa, as he interviews Emily Boucher, the Executive Director for CanWIT (Women in Tech) on the importance of mentorship to career development and enterprise growth in Canada. Boucher will be in Halifax.

They will talk about the association’s initiatives for women, discuss new online mentorship opportunities, and review how executives can engage in helping advance the program.


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