DAILY NEWS Nov 16, 2012 7:34 AM - 0 comments

Canadian Interactive Industry Launches Profile, Survey

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The Canadian Interactive Alliance / L’Alliance interactive canadienne (CIAIC) is calling on all interactive digital media companies to  participate in the Canadian Interactive Industry Profile (CIIP) survey, to help build a complete and accurate account of the national industry.

Its the third survey conducted by CIAIC, and it's aiming to gather economic, human resources and trade information from companies across Canada that create products and services related to interactive media, such as video games, social media and mobile apps.

The resulting data will be used to build a Profile, helping the CIAIC strengthen the Canadian interactive digital media industry by ensuring that all industry and government players have timely and comprehensive information about its size and scope.

The data will be provided to the industry at no cost.

The 2012 Profile will be authored by Nordicity Group and created with the participation and support of the Cultural Human Resources Council (CHRC), Canada Media Fund (CMF), Department of Canadian Heritage, the Ontario Media Development Corporation (OMDC), New Media Manitoba and RBC Royal Bank.

“The interactive industry in Canada moves so rapidly and has changed dramatically since our last version of the study,” said Ian Kelso, CIAIC president and CEO, in a statement. “Because the industry can’t get data from government agencies like Statistics Canada, it’s up to us. This is essential in enhancing the industry and helping it to move forward.”

With the completion of the CIIP, slated for spring 2013, Canada will have a comprehensive economic and operational profile to present to industry stakeholders and decision-makers.

The Canadian Interactive Alliance/L'alliance Interactive Canadienne is a not-for-profit trade association formed in 2005 to serve as the voice of Canada's interactive digital media industry. Comprised of more than 3,000 companies and employing 50,000 Canadians, the interactive media industry generates over $4 billion in annual revenue. Members of the CIAIC include Alliance Numerique (Quebec), Interactive Ontario, New Media Manitoba, SaskInteractive, DigiBC, Digital Alberta and IMA (PEI).

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