DAILY NEWS Jan 21, 2013 10:07 AM - 0 comments

CBC 'Dishes the Dirt' with Web Content and New Doc, 'Why Men Cheat'

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With a seemingly never-ending supply of examples, CBC Docs will be creating original Web content in support of a new documentary called Why Men Cheat.

Producers note that the world is awash in outrageous tales of alpha males risking everything in the pursuit of that most base of goals: sexual gratification. From Arnold Schwarzenegger to Dominique Strauss-Kahn and Tiger Woods, the escapades of powerful men have weakened governments, ruined marriages and destroyed careers.

But while the circumstances and consequences may differ, the question remains the same – what were they thinking?

With an online quiz and infographic on the topic, as well as additional video clips with the interview subjects, the latest documentary by Gemini award-winning filmmaker Marc de Guerre (Who’s Sorry Now?; The Disappearing Male), Why Men Cheat will explore how and why promiscuity and multiple partners have been the norm throughout history – yet society venerates monogamy.

Why Men Cheat comes up with some startling answers, de Guerre says.

“The film will provoke very strong reactions from different points on the spectrum, in part because it takes a very non-judgmental look at the reasons that men struggle with monogamy,” says de Guerre. “It turns out that these reasons are both incredibly simple and incredibly complicated at the same time, and the material is, by its very nature, highly provocative.” The documentary explores the difference between social and sexual monogamy and probes why powerful men consider themselves immune from the rules of society.

Social media platforms may well be where some of those rules – or perceived immunity – are shared and discussed, so CBC Doc is adding companion content to its site and social media platforms.

Why Men Cheat is produced by Marc de Guerre and Sarah Galea-Davis (End of Men), and executive produced by Rachel Low, Christina Jennings and Scott Garvie. Marc de Guerre is an award-winning producer, director and writer whose 2007 and 2009 documentaries Gamer Revolution and The Disappearing Male (executive produced by Rachel Low) were both awarded the Gemini for Best Science and Technology Documentary. His recent credits, also working with executive producer Rachel Low, include Surviving The Future (2010), The End Of Men (2011) and Who’s Sorry Now? (2012), also produced by Shaftesbury for CBC Doc Zone.

Why Men Cheat is produced by Shaftesbury in association with the CBC, and with the participation of the Canada Media Fund, Rogers Documentary Fund and Logo, and the assistance of the Canadian Film or Video Production Tax Credit and the Ontario Film and Television Tax Credit.

Shaftesbury Sales Company holds worldwide distribution rights for the documentary, which will also air on Logo in the United States in 2013.

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