Online advertisers who want to purchase digital advertising campaigns on the CBC.ca website can now do so across a new self-service advertising platform.
Toronto-based ad technology company Shiny Ads reports it has reached an agreement with CBC, and will team up with the public broadcaster to support advertiser purchases and campaigns.
Shiny Ads’ technology integrates with CBC’s website through its ad server API, giving user control and choice for ad formats and locations, generating or uploading banner ads, purchasing ads and monitoring campaign performance.
Advertiser transactions and functions occur on Shiny Ads’ white label platform; additional features of Shiny Ads can include direct marketing, audience targeting, and support for large and small campaigns.
“CBC is committed to serving local communities across Canada, and this enables us to provide a seamless and effective experience for local businesses to engage their customers through the CBC platform,” Alan Dark, Executive Director, CBC Revenue Group said in a statement.
“CBC’s commitment to Canada’s culture and communities is unmatched,” Shiny Ads founder and CEO Roy Pereira added. “We’re proud to partner with CBC to make ad purchases easily accessible to the thousands of Canadian small to mid-sized business who see CBC as an excellent way to reach their target audiences.”
For more Mediacaster Magazine coverage related to this topic, please see:
Shiny Ad Platform Launches on IGN's Online Entertainment Sites
CBC, Rogers Media and Shaw Media are Partners on Digital Ads
CBC/Radio-Canada Expanding Digital Sales Team, Ad Opportunities