DAILY NEWS Nov 6, 2012 5:19 PM - 0 comments

CFC and Partners Boost Digital Content, 'Engaged Entertainment' Projects

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2012-11-06

Corus Entertainment, Google and Shaw Media are lending support to ideaBOOST, a new accelerator program initiated by the Canadian Film Centre Media Lab that offers financial backing for Canadian digital content projects.

The digital production accelerator program also provides strategic guidance and mentor support to help convert high-potential ventures into commercially successful offerings.

CFC's ideaBOOST has the first group of content creators selected to participate in the four-month program, and it’s calling for more. The first eight companies were chosen in a competitive crowd-sourced voting process, to reflect a full range of ground-breaking digital projects that have already engaged audiences across the country. 

"ideaBOOST is an evolved accelerator program designed to propel both new and established production companies to achieve commercial success in the rapidly expanding world of digital entertainment,” describes Ana Serrano, Chief Digital Officer, CFC. "The commitment we have from Google, Corus Entertainment and Shaw Media truly underscores the unique nature of the ideaBOOST concept,"

Support from Shaw, Google and Corus for the CFC Media Lab's ideaBOOST includes a commitment from each media organization to provide the selected companies with critical advice and resources in the areas of product development, business strategy and audience engagement to help advance their product development plans into commercial viability.

The winning candidates receive $15,000 in seed capital for their project, as well as intensive, hands-on input and mentor support from some of the best minds in the entertainment, media and technology worlds.

The final chosen projects are: The Path (SmokeBomb Entertainment), The Buffer Film Festival (Apprentice A Productions), AsapSCIENCE (Mitchell Moffit and Gregory Brown), Ramen Party (Lillian Chan and Justin Poon), Rollers of the Realm (Phantom Compass), Your Task // You Shoot Things (YT//ST Labs), Loud on Planet X (Pop Sandbox), and The Ghost Town Project (Intuitive Pictures).

"Google is committed to supporting Canada's thriving content community,” Jeremy Butteriss, Director of Strategic Partnerships, Google Canada said. “Many Canadian producers are already highly successful on YouTube, attracting audiences from Canada and around the world, and we hope that number continues to grow. ideaBOOST celebrates the convergence of entertainment and technology across all platforms and we're proud to be part of this important initiative. We're also excited that two YouTube stars are among the eight ideaBOOST finalists." 



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