Cineplex Entertainment is now offering its Cineplex Store customers a cloud-based option for accessing digital media home entertainment.
The company has introduced so-called UltraViolet services, which provides multi-platform access to purchased digital movies both at home and on-the-go, including PCs, mobile devices, smartphones, connected TVs, Blu-ray disc players and more.
Cineplex says it’s the first to roll out the new service in Canada; it launched internationally in 2011.
Select movies from several Hollywood studios in new and classic releases will be UltraViolet-enabled, in addition to being available in the traditional DVD, Blu-ray, and digital rental formats.
UltraViolet is a free, online cloud-based account that gives consumers greater flexibility to collect, access and watch the movies they purchase. Once a movie has been added to their UltraViolet Collection, users can stream it over the Internet or download it for offline viewing.
"We believe the best way to experience a movie first is on the theatre's big screen, but when you want to see it again, UltraViolet gives you the added choice and flexibility to watch movies whenever and wherever you want," said Ellis Jacob, President and CEO, Cineplex Entertainment. "When Canadians think of movies, we want them to think of Cineplex. Our goal is to become the one-stop destination for movie entertainment in Canada."
At the Cineplex Store, customers can rent or buy digital movies and stream or download them to their home computer, select gaming devices or Internet TV. UltraViolet titles can be shared among six household members, the company described.
As many as three users can stream movies at one time, with no restrictions on the number of downloaded movies that can be watched simultaneously.
Digital PIN codes that unlock digital content are contained in specially marked DVDs and Blu-ray discs. There is no extra cost for the UltraViolet-enabled copy of the movie.
"Since UltraViolet's launch just over a year ago, we have made progress in expanding the ecosystem into new markets, first in the UK and now in Canada," said Mark Teitell, General Manager, UltraViolet. "Cineplex, among other companies, is playing an integral role in bringing UltraViolet to market and giving Canadian consumers the opportunity to experience UltraViolet and the unprecedented freedom and flexibility it brings to home entertainment."
Cineplex is headquartered in Toronto, Canada, and operates 134 theatres with 1,449 screens across the country.
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