Digital signage and out of home technologies are being used to create place-based media networks that deliver rich media content, including advertising and promotional messages, news and weather, and other information relevant to the location and the audience it attracts.
Shopping malls, athletic clubs, restaurants and pubs, retailers, ski facilities, resorts and other destination locations are working with digital signage solution providers and enablers of out-of-home media networks like ScreenScape, with its place-based and online service offerings.
A PEI-based company, ScreenScape seems very at home on the steep slopes of the American Rockies. It is now working with at Aspen/Snowmass to help resort operators there engage their customers and visitors with dynamic digital displays.
The Aspen Skiing Company operates four mountains in the Aspen/Snowmass area - Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk - as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The area offers unparalleled nightlife and off-slope activities as well. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains - Aspen/Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Airport (EGE) (70 miles from Aspen).
"We made the decision to go with ScreenScape because we wanted to speak more effectively to our customers in the right place and at the right time," said Jeff Hanle, Director of Public Relations, Aspen Skiing Company. "ScreenScape allows for a timely and easy to execute coordination of messaging at the many physical sites within our organization."
ScreenScape's software-as-a-service (SaaS) platform also helps businesses engage by tapping into social media networks and mobile devices to build connectivity among a community of users with its Internet-enabled digital displays.