DAILY NEWS Jan 10, 2013 6:32 AM - 0 comments

Corus Expands Digital Reach with NBCU Partnership

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2013-01-10

Corus Entertainment will operate the iVillage Canada network of websites, under terms of a new deal with NBCUniversal.

Corus will rep Canadian advertising inventory on the iVillage network sites, and there are plans to integrate Corus TV content and specialty channel personalities with the content at iVillage sites.

iVillage is seen to fit well with Corus’ other specialty channels, websites and research aimed at women. iVillage offers women a place to connect, share advice and engage in conversations on topics from parenting, health, entertainment, style, food, living and relationships.

iVillage.ca will continue to offer audiences its successful original content, while integrating new material from Corus’ other media properties such as W Network and CosmoTV into the site.

"iVillage affords Corus and our clients expanded opportunities for high-impact, customized sponsorship and advertising solutions that complement our current array of advertising offerings for women. This partnership solidifies our commitment to deliver premium content and audience engagement opportunities across platforms,” said Maria Hale, Vice President, Head of Digital and Content Distribution, Television, Corus Entertainment. “We are delighted to partner with NBCU on yet another innovative business opportunity and look forward to working with the strong iVillage team.”

“We’re thrilled to partner with Corus to expand iVillage Canada’s content offerings, as well as to deepen NBCU’s existing relationship with the company,” said Lulu Phongmany, Director, Business Development, NBCUniversal. “Corus is the perfect complement to iVillage as we continue to build our international business and engage our audiences in new ways.”

Starting February 1, 2013, iVillage.ca will launch the Canadian version of the iVillage Guest Editor Program with popular W Network personalities taking on editorial duties at iVillage.ca for one week each, creating relevant and compelling content. W Network personalities who will participate include Candice Olson from Candice Tells All; Majumder Manor’s Shaun Majumder and Shelby Fenner; and Property Brothers Drew and Jonathon Scott.

Rogers Media previously managed the iVillage site and inventory.

Based in New York City, iVillage Inc. is part of the NBC News Digital portfolio.


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