New Canadian specialty channel Cottage Life is partnering with Sears Home to launch its first cross-platform retail initiative, Love Your Space.
Cottage Life, a division of Blue Ant Media, is executing the multi-faceted, content marketing program that includes a designer search, online hub, consumer contest, custom video content, multi-platform media campaign and social distribution.
Kicking off today, the online campaign will follow five up-and-coming designers as they transform a home or cottage living space. Website visitors can vote on their favourite room for a chance to win a $10,000 upgrade of their own courtesy of Sears Home.
"The ability of Blue Ant Media's marketing campaign to provide custom content and an engaging viewer experience made this initiative an ideal one to showcase the quality, stylish design and value that Sears Home offers Canadians from coast to coast," said John Rocco, VP Marketing, Sears Home. "We're very excited to see Sears products come to life through the various platforms."
Cottage Life Media is a division of Blue Ant Media; it publishes Cottage Life, Cottage, and Outdoor Canada, operates the Cottage Life HDTV channel and produces the annual Spring & Fall Cottage Life consumer shows.
Blue Ant Media owns specialty channels Cottage Life, Travel+Escape, Bite TV, and AUX TV along with four premium, commercial-free channels Oasis HD, HIFI, eqhd, radX and their companion websites.
Blue Ant Media recently announced a partnership with Smithsonian Networks to launch Smithsonian Channel in Canada this fall.