CTAM, the Cable & Telecommunications Association for Marketing, is making ‘structural changes’ to the way it serves the cable industry across North America, with word that its annual CTAM Summit will end a long and successful run.
The announced changes are part of a three-year evolution, led by the CTAM Executive Committee and Board of Directors, and they're seen as a response to fundamental changes in the industry, and input from cable companies and content providers.
"For years, CTAM has played an important role in educating the industry about marketing and building cooperation among and between cable companies and programmers. As a Board, we are pleased to see the organization evolve and continue to deliver on the programs that are so valued. We appreciate all the hard work that the Executive committee, along with Char Beales and the team, have devoted to creating this new business model," stated David Juliano, EVP, Sales and Marketing, Comcast and CTAM Chair.
Char Beales, President and CEO, CTAM, noted in an e-mail exchange with Mediacaster Magazine that CTAM does not “anticipate any negative impact of these changes on the good work that CTAM Canada does. Education remains one of the three pillars of CTAM and our Canadian colleagues do that so well.”
In fact, some of those Canadian colleagues will gather at the next scheduled CTAM Canada event, a networking meeting at the end of November.
Beales, who’s not scheduled to participate at that event, says she does look forward to her next visit to CTAM Canada.
In a statement, CTAM said that, based on the structural changes in members’ marketing organizations, it plans to “transform the annual Summit (running for nearly 40 years) and Insights conferences into a few smaller events, including an invitation-only Executive Forum for MSO and content marketers, a one-day open event targeted to mid-level executives, and working group business meetings where members engage in problem-solving dialogue.
“Fiscally, CTAM will accommodate the change in priorities by moving from its current mix of individual and corporate memberships to a corporate-centric business model. Corporate member MSOs, content providers and suppliers will designate employees to participate in corporate programs and have access to all CTAM benefits, without paying incremental individual dues. Individuals who are not employed by corporate members may continue to join CTAM at 2012 rates to get full advantage of the educational opportunities and resources.”
The CTAM Board of Directors, with its Canadian membership, is listed on CTAM.com, as are other changes related to the organization’s recent announcement.