DAILY NEWS Dec 12, 2012 7:34 AM - 0 comments

Degrassi Mobile Companion App Unites Show Fans, Digital Developers

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A new companion app for the TV show Degrassi lets the audience interact with show cast and crew; the app itself was developed with interaction between leading Canadian digital media companies.

Epitome Pictures, the production company behind the critically acclaimed Degrassi, has unveiled the new companion app for the television series, one of the longest running properties in Canadian television.

The new app was developed for Epitome Pictures, the production company behind Degrassi, by Bitheads, an Ottawa-based mobile app developer and creator of multi-platform cloud-based solutions for entertainment and game partners.

Bitheads, in turn, used an Application Programming Interface (API) built by Mobovivo, the Calgary, AB-based second screen video distribution company.

The API, built on Mobovivo’s award-winning StayTuned platform, allows for integration with TV companion apps, providing advanced functionality that software developers can easily add to third party apps and use on a range of digital media devices, including iOS, Android, Roku and Samsung Smart TVs.

“TV audiences are using their smartphones and tablets while watching TV. That’s a business reality for producers," explained Mobovivo founder and CEO, Trevor Doerksen. “Mobovivo’s StayTuned platform, plus the creativity of producers and developers like Epitome and Bitheads, engages fans on their second screen devices.”

The platform interacts with TV programming, including the cast and characters of the show, syncing TV viewing experiences to smartphones and tablets.  The app lets fans interact with Degrassi cast and crew, chat with fellow fans, check-in to episodes, and customize pictures with messages and autographs. The incentive and reward Degrassi Chat app on iTunes is also integrated with Twitter, Facebook and Tumblr.

“The Degrassi Chat App is the remote to all things Degrassi online, " said Epitome Pictures CEO and Degrassi Executive Producer, Stephen Stohn. “With Degrassi Chat, fans can create high quality autographed photos of the cast, even while watching the show.”

Currently in pre-production is Season 13 of the new Degrassi (40 half-hour episodes), having wrapped on Season 2 of The L.A. Complex (13 one-hour episodes), Epitome’s past series include Instant Star, Riverdale, Liberty Street, and the classic Degrassi.


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