DAILY NEWS Feb 19, 2013 1:48 PM - 0 comments

DHX Media Partners with Online Content Channel Hoopla

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Toronto's DHX Media has a new VOD deal with a major U.S. digital platform Hoopla. In a three year deal, the first between the two companies, DHX will provide access to its library of children’s programming for Hoopla's emerging platforms.

The deal will see Hoopla airing over 1300 episodes of DHX Media content including favourites such as Inspector Gadget, Busyworld of Richard Scarry, Caillou and Madeline.

It’s one of several international SVOD (“subscription video on demand”) and VOD (“video on demand”) deals the company has signed recently, as it delivers programming across multiple Internet-based content distribution platforms. DHX has content relationships with leading distributors like Amazon, Comcast, DISH, Hulu, Netflix, Samsung, Telmex and Vivendi

“We are firmly committed to seeking opportunities with new platforms,” said Josh Scherba, SVP Distribution at DHX Media, “and this is a significant deal for us as Hoopla has a key audience across North America.”

Hoopla was launched in 2012, offering digital movies, television shows, music, and audiobooks. With a focus on cardholders of public libraries, the content will be available throughout the US and Canada though VOD streaming.

Last year, DHX acquired Cookie Jar,  a Toronto-based productoin company; the purchase created a combined independent library of children’s entertainment, including more than 8,550 half hour episodes. The company also provides programming for Cookie Jar TV, the weekend morning block on CBS.

DHX Media has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Lisbon, Milan, Munich, Netherlands and is listed on the Toronto Stock Exchange.

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