DAILY NEWS Dec 4, 2012 8:58 AM - 0 comments

Digital Economy, Internet Access Issues Connect Canada and Brazil

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Representatives of Canada’s digital media and ICT community are in Brazil today, ready to boot up a unique two day conference designed to increase collaboration and enhanced business opportunities between the two countries.

Brazil-Canada 3.0 opens today in the northeastern Brazilian city of João Pessoa, building on the format and agenda of the CDMN Canada 3.0 digital media forum which Brazilian representatives attended last spring.

Conference coordinators want representatives of government, academia and the Information and Communications Technology (ICT) sector to discuss the challenges and opportunities for the digital economy in Brazil and Canada alike; collaboration between the two countries has been part of joint initiatives under the bilateral Science, Technology and Innovation Agreement adopted in 2011.

"It is the ultimate compliment that the Brazil conference was inspired by the CDMN Canada 3.0 event to advance digital media in Brazil," said Kevin Tuer, Managing Director of the CDMN. "Going forward, we would like to explore how the Canada 3.0 conference model could be used in a similar fashion around the world to enhance the global digital media economy."

Numerous presenters from across Canada are included in the Brazil-Canada 3.0 program, including Tom Jenkins, Chair of the CDMN Advisory Board, who will address cooperation between the two countries in digital media.

"This is a phenomenal opportunity for the leaders of government, the ICT industry, and representatives of culture and the arts in Brazil to consider opportunities for digital media expansion in Brazil, and for Canada and Brazil to further collaborate on joint initiatives," said Jenkins. "It is indeed exciting to see the forum take root in another part of the world, and we wish Brazil much success as a result of this conference."

The event includes conference streams on connectivity/Internet governance; digital content; development of talent; and digital entrepreneurship.

"Deepening our trade, investment and educational ties with Brazil is a key part of Canada's Economic Action Plan to create jobs, growth and prosperity in every region of our country," said Ed Fast, Canada's Minister of International Trade and Minister for the Asia-Pacific Gateway. "That is why we are delighted to see that following the Brazilian delegation to the CDMN Canada 3.0 digital media forum in Stratford, Ontario last spring, Canadian thought leaders are now invited to participate in an equivalent forum in South America. We look forward to continuing to work with our Brazilian partners to build a mutually beneficial relationship that generates benefits for people in both countries."

"Events like these are of great importance, as they offer opportunities to address, in a bilateral fashion, the vision, fully endorsed by Brazil, that ICTs can be a powerful tool for development. Likewise, being held in the northeastern region of our vast country, it may help balance the country's digital inclusion scenery, traditionally more notable in the southeastern states," notes Franklin Silva Netto, General-Coordinator of the Conference.

Organizers of the Brazilian Conference (Federal Government, State Government, Academia, Private Sector) have identified gaps in Brazil's digital economy, with disparities in access to the Internet, with some areas of the country having higher access rates, and rural populations having less access to the Internet than urban dwellers.

Canadians have addressed similar issues at other Canada 3.0 events, and CDMN is behind an industry wide initiative to enable all Canadians to do anything on-line by the target timing of 2017, Canada's 150th birthday.


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