DAILY NEWS Jan 2, 2013 11:55 AM - 0 comments

Digital Tools Help Producers Source Talent, Music, VFX Online

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2013-01-02

Internet-connected computers and smart mobile devices are providing online access to a wealth of resources used in digital media, film and TV production.

From talent casting calls to 3D animation sequences to soundtracks and voice-over services, production resource providers, agencies and suppliers are using the Web to provide access to their product, service and available inventory.

For example, Explore Talent says online listings of casting calls, including those in Toronto, are now featured on  its casting call website.

Explore Talent says it often features more than 50,000 available auditions, casting calls, and job listings for work in entertainment in the United States, and now, it also includes casting calls for acting and modeling jobs in Toronto.

Explore Talent was developed to connect actors, extras, models, musicians and dancers with jobs in the United States. The online community it has engendered works on new media collaborations and business ventures in entertainment. The site also helps aspiring entertainment professionals further their careers by showcasing their profiles to members of the social media community.

Additional online content includes celebrity videos and exclusive interviews with actors, actresses and musicians.

"We are constantly striving to expand our reach and provide services to as many people as we can," said Daniel Jackson, Senior Marketing Director for Explore Talent. "We are very excited to be able to provide job opportunities to those living in Toronto.”

The site uses proprietary software to provide many ways to source and access its pool of industry players and participants.

Voices.com is an online marketplace focused on bringing businesses and voice-over talent together, and on providing both seasoned voice-over professionals and aspiring new talent with industry knowledge and entrepreneurial support and real world work opportunities.

Radio and television stations, advertising agencies and Fortune 500 companies use the online Voices.com marketplace to search for, audition and hire voice talents with its SurePay escrow service and Web application.

The website operators are also staging the first-ever VoiceWorld Toronto conference this year, during which they will present cutting-edge tools, industry resources, and business strategies into the world of voice-overs.

The conference is scheduled for May 3 and 4, at the Hilton Toronto.

The keynote at the conference will be delivered by voice-over veteran and 'Man of Four Thousand Voices,' Pat Fraley. Also speaking are award-winning Canadian sports anchor Jim Van Horne, and voice-over professionals Deb Munro and Elley-Ray Hennessy.

"When talents leave the conference,” said Stephanie Ciccarelli, Chief Marketing Officer of Voices.com, “we want them to be educated, equipped and empowered to experience that satisfaction for themselves."

And a new online marketplace developed in Toronto is offering professional 3D stock models and media assets for film, TV, video games, architecture and advertising content creation and production applications.

“Increased competition and a new approach to the marketplace for stock 3D Models will improve business for studios, agencies, game studios and media who use 3D models while increasing opportunities for 3D artists,” explained Chris Cawston, the CEO of RenderLife Inc.

There’s also a new Web-based service, designed to connect content producers with on-screen performers and talent.

EverydayActors.com has now launched; it was developed in Toronto as an 'online stock image service for people', according to site founder, owner and operator, Kyle Hosick.

EverydayActors.com does not take a cut in any deals made on the site, Hosick says, but members pay term based fees for the service and its listings.

Toronto’s performing arts and entertainment sector will soon have a new online listings service, one that promises an interactive way to connect artists and audiences.

BeMused.ca is starting with a focus in Toronto and GTA, but there are plans to expand to other locations down the line, says founder Margaret Lam.

In an e-mail exchange with Mediacaster Magazine, she explained that BeMused started as a rethink of the way audiences connect to the performing arts.

“We concentrated our thinking around how to bring audiences to those empty seats that inevitably exist at most performances, and leverage those seats as a marketing tool. Thus, the idea of designing a service - that connects audiences with different opportunities to attend a performing arts event - was born."

The site’s back-end is driven by a unique advanced cataloguing system for precise geo-social targeting.

That’s so the audience can just as easily connect with the content, and the producers who have made their own online connections to bring that content to life in the first place.

For more Mediacaster Magazine coverage related to this topic, please see:

Online Source for On-Screen Talent Launches Digital Casting Service

http://www.mediacastermagazine.com/news/online-source-for-on-screen-talent-launches-digital-casting-service/1001932308/

Performing Arts Sector Gets Interactive Online Listing Service

http://www.mediacastermagazine.com/news/performing-arts-sector-gets-interactive-online-listing-service/1001726153/

RenderLife Brings Online 3D Marketplace to Life

http://www.mediacastermagazine.com/news/renderlife-brings-online-3d-marketplace-to-life/1001947454/


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