DAILY NEWS Feb 11, 2013 10:19 AM - 0 comments

Digital Transformation Fuels Vertical Integration, Necessitates Executive Development

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The top five companies in Canada’s vertically-integrated telecommunications industry captured 83% of revenues for the sector. The next five captured 10% of revenues.

These companies typically operate voice, media and data networks, as well as a variety of content platforms, including broadcast and specialty TV channels, digital media, radio and sometimes print and live entertainment.

The consolidation means successful executive leadership and corporate management must have a combination of traditional management skills, along with a ‘consumer facing’ technical, social and media savvy.

Game Changers: Leadership in the Digital Age, a new study released by Canadian Women in Communications (CWC), reveals a changing leadership paradigm in Canadian technology, media and telecommunications (TMT) sectors transformed by digital technologies.

Authors of the report canvassed more than 60 sector leaders across Canada and the US; they found that traditional management skills, while still important, no longer assure success for executives or their organizations.

Digital transformation is fuelling the need for TMT leaders with the skills and attributes to lead innovation and work collaboratively across organizations and industries to create new digital products and services, executing in fast-paced, ambiguous environments.

The report documents digital-related products and services from cloud services and wireless data to digital advertising that are driving growth in the TMT sectors. As TMT industries undergo massive transformation, the report states, traditional business model disruption is prompting the search for new growth opportunities both within and outside of traditional industry boundaries.

But senior-level employment opportunities may be limited, as may the growth of the industry overall, without the appropriate digital leadership skills and career strategies, CWC concludes.

“If we are to grow the ranks of senior women in today’s TMT sectors, it is critical to understand in-demand leadership skills in the digital context,” said Judith Campbell, Acting President of CWC. “For organizations and women seeking to advance their careers and stay ahead of the curve, this report holds vital strategic information.”

Game Changers: Leadership in the Digital Age was funded in part by Status of Women Canada and prepared by Digital Theory Media Consulting.

Canadian Women in Communications (CWC) is a national bilingual organization dedicated to the advancement of women in the communications and technology sectors through strategic networking, targeted professional development and meaningful recognition.

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