Raise a glass to Blackboxx.
A Calgary-based digital developer reports significant seed financing round success as it builds out its e-commerce application for online wine sales, called Blackboxx
BlackSquare Inc. says it has received seven-figure financing from a small group of private investors to support its market expansion; the company has been adding industry veterans to its senior management team.
The company’s Blackboxx e-commerce application was developed specifically for wineries, wine clubs, retail stores and distributors, the company describes. The recurring-purchase e-commerce platform supports so-called ‘flash sales’, limited time high volume discount deals that can be triggered by online connectivity and networking.
BlackSquare also owns WineCollective.ca one of Canada's largest monthly wine clubs and Tannic.ca, a flash sale website for wine.
BlackSquare pointed to recent legislative developments as supportive of its growth: the passage of Bill C-311 in the Parliament is described as removing interprovincial trade barriers for the Canadian wine industry, creating a single national market and fuelling demand for winery e-commerce.
BlackSquare says its appointment of veteran technology marketer, Judy Bishop, as Chief Marketing Officer, will also help drive market momentum and development.
Bishop co-founded three successful technology start-ups, provided marketing consultancy to many fast-growth companies, won two business leadership awards and was previously in a senior management position at KPMG LLP.
"BlackSquare sits at the intersection of four areas where I have considerable experience: technology marketing, international business, rapid growth and the wine industry," Bishop said in a statement. "There's been major change in how the wine industry touches customers."
For more Mediacaster Magazine stories related to this topic, please see:
Strangeloop Accelerates E-commerce at Wine.com
Torstar Uncorks Winefox Website
Grape Notes in Mediacaster Magazine