DAILY NEWS Jan 25, 2013 7:22 AM - 0 comments

Evolve Media Partners with Vox on Gaming and Tech Sites

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Evolve Media will represent online advertising inventory for online publisher Vox Media in Canada, the United Kingdom, and Australia.

Vox owns and operates sites in distinct vertical categories, including the recently-launched gaming website Polygon, and the technology website, The Verge. Vox’s online advertising inventory will be represented under Evolve’s Gorilla Nation sales division.

Polygon made its opening play last October; the video game website says its mission is not only to cover games, but also the artists who make them and the fans who love them.  Site content includes news, feature stories and reviews that bridge the gap between criticism and buying advice.

Launched in 2011, The Verge positions itself at the intersection of technology, science, art, and culture, and it cites a growing Canadian audience. Podcasts, video streams and other interactive features are published alongside articles, graphics and community input and commentary.

“Vox Media’s mission is to empower the best digital storytelling talent through state-of-the-art technology and design,” described Kyle Ragsdale, VP of Business Affairs. “Through its three brands - SB Nation, The Verge, and Polygon - Vox Media is building the world’s most valuable audience, engaged with the world’s most valuable content, resulting in an equally powerful advertising proposition.”

Evolve Media Corp. is an integrated digital media company, operating a network of some 600+ sites, reaching 300 million people globally each month. Evolve operates as four companies, including Gorilla Nation ad sales; publisher AtomicOnline; Springboard Video, a one-stop branded video solution; and Double Helix, a creative and interactive marketing team of designers and developers.

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