DAILY NEWS Sep 13, 2013 12:09 PM - 0 comments

Fort McMoney: Interactive Online Doc Tackles Controversial Oil Development

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2013-09-13

It’s a new online interactive game that rock star Neil Young may wish to play.

One website tagline encourages players to ‘Take control of Fort McMurray - Make your worldview dominate'

On November 25, TOXA and the National Film Board of Canada (NFB), in association with ARTE, will launch Fort McMoney (fortmcmoney.com), a trilingual (English, French and German) interactive documentary game about the issues facing Fort McMurray, Alberta.

Young has been in the news recently as a result of his comments about those issues, and Fort McMurray itself.

An online preview of the film is now streaming from the NFB website.

Created by David Dufresne (Prison Valley), Fort McMoney explores various facets of Fort McMurray—a town at the centre of Canada’s economic growth thanks to its location at the heart of the oil sands, the world’s largest energy project.

Fort McMoney allows users to immerse themselves in the town’s environmental, social, cultural, economic and political concerns. By meeting citizens and key players in Fort McMurray’s development, users can, among other things, participate in major debates leading to referendums whose outcome—determined collectively by the players—influence the direction of the game for everyone. Participants find themselves taking part in a striking interactive experience that brings to life complex and very real dilemmas.

Users can sign up now at fortmcmoney.com to take part in the documentary game starting November 25.

Dufresne is an independent journalist and documentarian. He is the writer and co-director (with Philippe Brault, who was also the cinematographer for Fort McMoney) of the acclaimed Web documentary Prison Valley (2010, Upian/ARTE), which received widespread international acclaim.

Fort McMoney is presented in partnership with Le Monde and Süddeutsche Zeitung, and will be available on their websites as well as at fortmcmoney.com.

TOXA is the driving force behind the magazine and TV series URBANIA. This combination between a communication agency and a production company is a multiplatform content creator (television, Web, mobile, publishing) which has been devoted to finding communication solutions since its inception in 2000. TOXA has been the recipient of numerous awards, both local and national (Gemini, Boomerang, Canadian Magazine Awards) and international (Webby Awards, Flash Festival Paris, FWA), for its documentary series, interactive experiences and creative branded content solutions.

The National Film Board of Canada is one of the world’s leading digital content hubs, creating groundbreaking interactive documentaries and animation, mobile content, installations and participatory experiences. The NFB has produced over 13,000 productions and won over 5,000 awards, including 7 Webbys and 12 Oscars.


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