Media coverage of a number of red carpet events at the Toronto International Film Festival (TIFF) is being delivered via wireless transmission solution developed by Dejero.
The Waterloo, ON based company used its 4G/3G/WiFi wireless live television transmission solution, Dejero LIVE+, for TIFF coverage provided by The Canadian Press.
The wireless system made its debut during the Vancouver Winter Olympic Torch Relay, and it was integral in providing the live coverage of the cross-country celebrations, both on TV and online.
Dejero LIVE+ comprises four components: the Dejero LIVE+ Transmitter is a portable hand held HD/SD transmitter that connects to a camera and goes live with the push of a button; the Dejero LIVE+ Cloud Manager, the online manager that connects transmitters to video receiving servers for studio repurposing or web streaming; and either the Dejero LIVE+ Broadcast Server, the receiving unit that typically resides in a studio rack to decode the live video transmission for ingest or the Dejero LIVE+ Streaming Server that is a cloud-enabled server that receives live transmission for instant Web or mobile device streaming.
"The Canadian Press (CP) used the Dejero LIVE+ for three red carpets during the Toronto International Film Festival, streaming live to several major media client websites from outside Roy Thomson Hall," Gregory Bonnell, Acting Director of Online News for The Canadian Press explained in a release.
"Since no hardline or dedicated WiFi connection was available, CP relied on Dejero's ability to use multiple bonded cellular signals to provide a live feed. We entered this experiment with the full knowledge that cellphone use by thousands of rabid film fans at the same galas could sink our transmission. To our delight the signal held, with very little breakup or pixellation.
"This allowed us to live stream Bono and the Edge of U2 on September 8th, Brad Pitt and Angelina Jolie the next evening, and Madonna on the 12th," he continued. "The technology marks a first for The Canadian Press as the national news agency moves further into providing web clients with the latest in video technologies. Traditional delivery of live news events via satellite trucks is far too costly for non-broadcasters. Technology like Dejero LIVE+ allows non-broadcasters to enter a new game, live video streaming - a game that promises to reshape how people consume news online."
"The Toronto International Film Festival creates excitement around the world in the movie industry," added Dan Mance, CEO. "Dejero was thrilled to be chosen by The Canadian Press to assist them in their drive to lead in live video streaming of important news events."
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