DAILY NEWS Nov 28, 2012 7:10 AM - 0 comments

Glam Media Canada Expands Online Consumer Focus

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A new consumer lifestyle website has launched in Canada, offering up the latest insights and trends in Canadian fashion, beauty and lifestyle-related topics.

U.S. based social media vertical Glam Media calls the launch of ca.glam.com a significant milestone for the company’s expansion into new markets.

Recently appointed editorial director Aya McMillan will oversee the site’s community-centric approach, and combine interest-based social networking with curated content said to be tailored to the Canadian audience.

Ca.glam.com includes channels devoted to fashion, beauty, entertainment, health and wellness, parenting and more, McMillan described, with original content created and curated to speak to women’s passion points.

Glam Media Canada is among the top lifestyle media brands online in Canada with a combined reach of nearly 10.1 million users. With its network of some 68 other targeted Web properties—including Divine.ca, OhBabyMagazine.com, MamanPourLaVie.com — the company provides a platform for advertisers to reach targeted women between 18 - 55 in Canada.

Glam Media, founded in Silicon Valley in 2004, reaches more than 244 million global monthly unique users, citing measurements from comScore. Glam Media is headquartered in California with offices in New York, Chicago, Los Angeles, Tokyo, Munich, London, Paris, Toronto, Mumbai, Pune and Seoul.

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