DAILY NEWS Feb 21, 2013 11:00 AM - 0 comments

Green Flag for NASCAR Rights to BC Digital Firm

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Digital sports video news agency SendtoNews has a new multi-year worldwide digital partnership with NASCAR, just in time for the crown jewel event kicking off the motorsports and racing season.

Coinciding with the 55th NASCAR Sprint Cup Series Daytona 500 on February 24, Victoria, BC-based SendtoNews gets worldwide rights to distribute NASCAR race highlights and other event content to thousands of member news outlets via its News Partnership Network.

SendtoNews' digital media platform and related services are used by television, radio, print and online news agencies worldwide to connect stories, events and content. Delivery and distribution tools include monetization options for publishers, in-brand advertising opportunities for marketers, content notifications for owners and more.

As it already does for its major sports properties, SendtoNews will distribute accessible, high-quality HD highlight packages leveraging NASCAR content for the needs of local and international digital media, beginning with the Daytona 500.

FOX is the U.S. host broadcaster for the event.

"NASCAR has chosen SendtoNews to be a key part of its digital communications strategy, which is a great addition to our powerful assortment of content," said SendtoNews CEO Greg Bobolo. "This deal enables SendtoNews to guarantee our media and advertising partners complete highlights of NASCAR and multi-year access to one of the largest and most engaged audiences in pro sport."

Highlights of race day content will be packaged and ready for download early the next morning after each event, under the new digital partnership agreement. Other content distribution may include archival footage, event weekend and post-event content (interviews, press conferences), Top 10 Drivers of the Week, Top 10 Events of the Month, and more.

The SendtoNews and NASCAR deal includes highlights from:

-- NASCAR's premier event, the Daytona 500

-- NASCAR Sprint Cup Series

-- NASCAR Nationwide Series

-- NASCAR Camping World Truck Series

"We're always thinking about ways to offer fans more NASCAR content, no matter where they are. This partnership allows us to better reach fans in communities across the country and enhance the coverage of our sport at the local level," said Marc Jenkins, Vice President, Digital Media at NASCAR. "After fully vetting the category, we feel confident that SendtoNews' flexible platform provides the most turnkey solution in the local content space and the most powerful way to distribute our content to local outlets."

For more Mediacaster Magazine coverage related to this topic, please see:

Canadian Newspaper, Magazine Publisher Joins Online Video Network


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