DAILY NEWS Nov 8, 2012 8:03 AM - 0 comments

HuffPost Uses Interactive Digital Boards for New App Promotion

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2012-11-08

A new digital-out-of-home (DOOH) ad campaign in major markets across the country is promoting The Huffington Post Canada and its new Windows 8 mobile app.

The online news and information company has teamed up with major international media firms Monster Media and Starcom MediaVest Group to develop and deliver the promotions.

Interactive digital boards went live in key locations, such as Toronto’s Union Station and Eaton Centre, Calgary’s South Centre Mall, and the Vancouver City Centre.

Passersby get a chance to interact with the app by touching the 6 x 9 foot interactive digital signage screens.

The Huffington Post Canada app is now available for download, giving users access to HuffPost Canada content and Canadian programming. There are 12 Canadian specific sections, including HuffPost Canada Politics, Style, Living, Music, Impact, Art de Vivre, Travel and more.

 “We were thrilled to have the opportunity to collaborate with Starcom MediaVest Group to bring a Huffington Post Canada Windows 8 app to life, and even more excited to be able to drive trial of the experience through an innovative digital activation in key high traffic locations across Canada. This is a great example of how we are able to collaborate with partners to bring multifaceted marketing programs to life for our consumers,” described Laura Pearce, director of marketing, AOL Canada.

The Huffington Post Canada launched in May 2011; it now has three regional editions, Le Huffington Post Québec, The Huffington Post Alberta and The Huffington Post British Columbia.

The Huffington Post is a part of AOL Inc.

Starcom MediaVest Group is part of Publicis Groupe.

Monster Media is an international media company specializing in digital out-of-home (DOOH) advertising.


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