DAILY NEWS Apr 10, 2012 9:04 AM - 0 comments

Interactive Kids Website Links Audience with Digital Creativity

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A new social networking website for kids uses interactive digital media tools to let the audience create content for upcoming shows.

Developed by Ottawa-based Mountain Road Productions, the site is now hosting the first episode of a new online series called Totally Random.

Aimed at kids aged 7 to 11, the series is described as an interactive form of television, designed to let the next generation of digital savvy kids put their creations in the media spotlight.

“In the Totally Random world, the journey is truly more important than the destination. We want to take the chaos, the anarchy and the unbridled randomness of the youthful mind and give it the showcase it deserves, all while providing the most unique and fun digital experience on the Web,” described series creator and Mountain Road. President/Executive Producer, Tim Alp.

Funded by the Canada Media Fund’s Experimental Stream, Totally Random is a uniquely intertwined website and TV series, one that series seeks to establish a partnership between the producer and the viewer to create content for the TV series.

Rather than going the traditional route, where content creation is the exclusive domain of the producer, the show wants to offer a greater sense of ownership for the viewer and more fresh, relevant and timely content being produced.

Every episode provides a showcase for the best user-created content, while setting the stage for the seeds and themes of the next episode’s challenges and tasking the audience to come up with cool new content.

Using a huge library of random online elements, including audio, video, text and graphic elements, referred to as ‘seeds’. Using the website’s unique photo editing toolset, kids build digital works of art called SnowBalls. A video editor will soon be launched, expanding the creative digital opportunities.

The creations are tagged, shared and commented upon by other viewers and creators.

Every two weeks the coolest, most tagged and innovative SnowBalls move to the top and are featured in the Totally Random web-series.

The bi-weekly show also features young actors in comedic skits and hosted information segments.


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