DAILY NEWS Jan 30, 2013 6:50 AM - 0 comments

iSIGN Covers Super Bowl with Proximity Ads; Rich Media Message-casts

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A small Ontario tech company is playing on the big Super Bowl stage this week, using its interactive mobile advertising solution to connect with thousands of participants at the NFL Championship Game festivities in New Orleans.

iSIGN Media Solutions reports its Smart Antennas will be installed at Mardi Gras World, site of the Host Committee Media Party event, held annually as a part of Super Bowl week.

Loaded with iSIGN’s patent pending software, the wireless platform reaches out to consumers’ mobile devices within 100 metres of the antenna’s location, sending specific messages about nearby activities, with special offers, discount coupons and other local information.

Based in Richmond Hill, ON, iSIGN has been working with the New Orleans Super Bowl XLVII Host Committee to install thirty Smart Antennas throughout the artist studios and commercial warehouse known as Mardi Gras World in downtown New Orleans.

It’s home to the NFL Media Party this year; some 6,000 guests, including accredited global media, as well as local VIPS, event sponsors and partners, were invited to last night’s event.

iSIGN’s software-driven platform uses Bluetooth, Mobile, Wi-Fi and Location-Aware technologies to deliver permission-based messages to consumers’ smartphones. Rich media and geo-contextual interactive content can be incorporated.

Promotional content from Super Bowl event vendors and partners delivered to the attendees included full restaurant menus, reservation options, links to artists’ websites, music downloads and more.

The iSIGN system also gathers business intelligence and real-time metrics that can describe consumer behaviour, track coupon redemption and deliver ROI to advertisers, noted iSIGN CEO Alex Romanov. Consumer data collection and analysis is becoming an ever more important component of his company’s marketing and messaging service.

Reached hours before the media “soiree” at Mardi Gras World, Romanov was highly enthused about opportunity that Super Bowl XLVII in New Orleans presented.

“For this little Canadian company, it’s a great chance to put our product on display in front of a very large audience at an event that attracts a tremendous amount of attention. It’s introducing us to the rest of the sporting world, and we hope it will get us included at other sporting events,” he said.

After the Super Bowl festivities, Romanov added, the iSIGN equipment will remain in place for some time, as part of his company’s arrangements with the city and its popular tourism facility:  Blaine Kern’s Mardi Gras World is a well-known and oft-visited New Orleans venue, with its 200,000 sq. ft. arts & entertainment, dining and retail space.

iSIGN already operates a network of in-store digital signage in Canada, with more than 5,500 digital signs in 1,400 locations in Canada; Romanov mentioned new initiatives in China, as well, and an authorized reseller agreement with Hong Kong based Chinney Alliance that brings the opportunity for tens of thousands of more iSIGN installs.

For more Mediacaster Magazine coverage related to othis topic, please see:

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