Two Canadian companies, Mobovivo and Muse Entertainment, are the first to launch an iPad app to distribute a prime-time Emmy winner: the award-winning Kennedys mini series.
It's a key indicator of an emerging trend among content producers and distributors, as they move top-rated TV shows and movies onto multiple media screens, along with socially-integrated, content-savvy smart TV and portable media applications.
Alberta-based Mobovivo is partnering with Québec's Muse Entertainment to release the award-winning The Kennedys mini-series as an app for iPad and other devices. The Kennedys app includes Previiw, which clips and shares the viewer's favourite scenes on Facebook, Twitter and blog sites, letting fans hold a community conversation on their favourite TV shows and movies.
"Muse Entertainment understands that engaging fans of their TV programming is key to having people spend more time with their content," Mobovivo founder and CEO, Trevor Doerksen described. "The direct relationship and feedback that the producers of The Kennedys receive from this app goes beyond any other marketing or distribution strategy."
The Kennedys app is developed with Mobovivo StayTuned video app platform. StayTuned apps allow producers to stay tuned to consumers and consumers to tune in to their content. The app will include Previiw, Miscreens and analytics features from StayTuned. Previiw, Miscreens allows users to add videos to their digital locker and watch via 3G, Wi-Fi, AirPlay, or securely download to view without an Internet connection.
"Without Mobovivo's analytics, producers don't know if consumers are actually watching. We measure every touch in real time," Doerksen added.
The Kennedys, nominated for 10 Emmy Awards (and the winner of 4) and nominated for 10 Gemini Awards, tells the intimate story of the illustrious Kennedy family and brings to life this prolific piece of American history. Featuring an outstanding cast, this revealing eight-hour drama spotlights one of America's most legendary families as they have never been seen before.
"Our saga of the Kennedy family has riveted audiences around the world," said Michael Prupas, Muse Entertainment CEO. "We are delighted that Mobovivo is making it available to the fast developing app audience."
Mobovivo's cloud based media system is used by producers, broadcasters and media companies to distribute and market branded video apps for a range of devices, including: iOS, Android, PlayBook, Roku and Samsung Smart TVs. Visit
Muse Entertainment's head office and its Quebec production centre are in Montreal. Muse maintains development and production operations in Toronto and Los Angeles and an international sales office in London, England.
Since its founding in 1998, Muse has produced, co-produced or provided production services on more than 150 TV movies and mini-series, television series and feature films and has won over 100 awards and garnered over 300 award nominations! In addition to the 8-hr. television event The Kennedys, Muse Entertainment co-produced the 8-hr. event series Pillars of the Earth, based on the popular Ken Follett novel. Other big-event, mini-series include: Ben Hur, The Phantom, The Last Templar, Impact, Human Trafficking and Answered by Fire. Muse also produced the other-worldly series Being Human as well as the series Durham County, This is Wonderland and Crusoe.
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