KidsCo, the international children’s specialty TV channel, starts transmitting its signal from the Corus Quay media facility in Toronto today.
The channel will be delivered to over 100 territories in 17 languages.
Entertainment conglomerate Corus, co-owners of the KidsCo channel and operator at the state-of-the-art facilities, will oversee the channel’s programming and scheduling as well as collaborate on marketing and on-air promotions.
Corus is already home to 24 TV channels including top kids’ stations YTV, Nickelodeon and Treehouse and is the parent company of Nelvana, the animation studio and distribution company.
“We are proud to have the KidsCo brand in our broadcasting portfolio,” said Doug Murphy, President of Corus Television. “Corus has a long track record of building kids brands and launching many services successfully in Canada. This partnership not only showcases our expertise in producing and programming, but demonstrates Corus Quay’s world class operations.”
A new on-air look developed by Corus will be complemented by original, new content and a new website.
“We are thrilled to continue to leverage the strengths of our committed shareholders, with NBCUniversal’s global reach and Corus’ programming expertise, cutting edge infrastructure and technology,” added Hendrik McDermott, Managing Director of KidsCo. “T[his] announcement is the culmination of lots of exciting changes for KidsCo, with fresh branding and compelling new programming highlighted by key Nelvana titles.”
KidsCo recently licensed a slate of fresh content from Nelvana, including Beyblade, Grossology, Rolie Polie Olie, Jacob Two-Two and Babar to further bolster the channel’s 2013 schedule. KidsCo has also acquired the rights to widely-acclaimed shows My Place and Shelldon and has commissioned NBCUniversal’s Matchbox Pictures to produce Zuzu and the Supernuffs.
Corus Quay is a state-of-the-art-media production, broadcast and distribution facility featuring advanced technologies and organization design that sets a new standard for broadcast and content operations throughout the world. The fully integrated digital operation enables Corus to collect, transfer and distribute content on multiple platforms including video on demand, broadband, and broadcast giving the company an unparalleled ability to adapt and react to customer needs and the marketplace. Built for growth, the configuration of the operation allows for up to three times as many services to be delivered from the facility.
Corus Entertainment Inc. is a Canadian-based media and entertainment company, operating specialty television and radio channels with additional assets in pay television, television broadcasting, children’s book publishing, children’s animation and animation software.
KidsCo is an international children’s television channel for pre-schoolers, and a joint venture owned by NBCUniversal and Corus Entertainment. KidsCo is distributed to satellite, cable and IPTV platforms across Europe, Asia, Africa and Australia.