Accessible Media is joining with CBC today to simulcast Scotiabank Hockey Day in Canada from P.E.I. with Live Description audio narration.
The public broadcaster and not-for-profit specialty channel operator are teaming up so Canadians who are blind or partially sighted can get in on all the action and more fully enjoy the special broadcast and associated festivities.
"Our job is to make all media accessible to all Canadians, and broadcasting the 12th annual Scotiabank Hockey Day in Canada with our skilled team of Described Video experts is a terrific example of how we do that," David Errington, President and CEO of Accessible Media Inc.-AMI, said.
"We invite all Canadians to tune in to AMI-tv throughout the day to hear for themselves how Live Description can enhance the viewing experience for our prime audience, who rely on AMI to bring them the big TV events everybody is watching. I'd also like to thank CBC for once again making their live productions available to us so together we can make TV accessible," he added.
Accessible Media Inc. (AMI) operates two television services, AMI-tv (what used to be called The Accessible Channel-TACtv) and VoicePrint (soon to be known as AMI-audio), and a companion website, AMI-online.
"We're very pleased to extend our partnership with AMI, we look forward to even more successful Live Described simulcasts as we've had with the Royal Wedding, the Federal election results, Canada Day on Parliament Hill and Battle of the Blades to name a few," noted Kirstine Stewart, executive vice president, CBC English services.
"As the national public broadcaster it's a top priority that our programs reach as many Canadians as possible -- starting with our broadcast of Hockey Day In Canada, this ambitious agreement will give blind and low-vision people a better sense of all the action happening on and off the ice as we celebrate one of Canada's national passions."