DAILY NEWS Nov 2, 2012 7:42 AM - 0 comments

Manitoba Unveils Interactive Digital Media Strategy

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The future of Manitoba's new media industry was unveiled at a special event in Winnipeg, attended by government representatives and digital media industry practitioners.

At the event, the provincial industry association New Media Manitoba (NMM) shared results from a comprehensive survey of over 420 professionals in the new media sector and a ten-month consultation with industry participants.

It’s all resulted in a strategy for growth and development, based on three key priorities identified for developing a competitive new media industry in the province.

The event was hosted at Visual Lizard, a top Web and digital media development studio in Winnipeg.

Speakers at the event included the Honourable Dave Chomiak, Minister of Innovation, Energy and Mines and Dave Angus, CEO of the Winnipeg Chamber of Commerce, with Kevin Hnatiuk, Executive Director of New Media Manitoba presenting the strategy. The Honourable Peter Bjornson, Minister of Entrepreneurship, Training and Trade was also in attendance.

 “Manitoba’s new media industry is at a critical stage,” said Hnatiuk. “NMM, post-secondary institutions, the business community and local government partners recognize the importance of this dynamic sector and are positioning their activities so that we can develop a prosperous digital media niche.”

NMM’s top three priorities include:

1. Launching a mentorship program, designed to help students transition into the workforce at record speed.

2. Developing a sales portal that will provide opportunities for freelancers and companies to scale-up and bid on larger contracts.

3. Establishing a new co-work space in Winnipeg’s Exchange District designed for “planned serendipity” between the new media sector, business and related industries.

“We are recognized throughout Canada for our ability to collaborate and scale-up for projects very quickly,” Hnatiuk continued. “Our new media companies are smaller and have low overhead, which allows them to adapt to market changes and be competitive. Analyzing our strengths and weaknesses has helped us clearly define Manitoba’s top three new media priorities, and we’re very excited to be sharing this vision with the public.”

Minister Dave Chomiak highlighted the Government of Manitoba’s commitment to the local digital media sector and support for the priorities that NMM will be pursuing under the new strategy. “Manitoba’s new media sector is one of the most important knowledge-based industries in our province.

We are committed to supporting these innovative companies and entrepreneurs, and are pleased to continue working with NMM to grow and promote Manitoba’s economic success through a vibrant digital media sector.”

A non-profit industry association, launched in 2000, NMM provides support and economic opportunities to over 1,070 new media businesses and freelancers as part of its mandate to support industry skills gaps and improve economic development.


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