DAILY NEWS Jan 18, 2011 2:55 PM - 0 comments

Media Award Renamed in Honour of Veteran Environmental Advocate, Broadcaster

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A prestigious prize recognizing individual achievement in environmentally-minded media production has been renamed the David Suzuki Green Producer Award.

A key part of the Banff World Media Awards Green Initiative, the Green Grand Prize has been renamed in honour of Dr. David Suzuki, the long-time host of CBC's The Nature of Things and preeminent advocate for global environmental issues.

"Dr. Suzuki's name is synonymous with conscientious environmental activism around the world," said Georges Leclere, Director of the Banff World Media Awards. "And as David was the recipient of the inaugural Green Grand Prize, I cannot think of an individual more suited to symbolize what this award is all about."

Dr. Suzuki expressed his pleasure at participating in the Rockies Green Initiative, stressing the importance of visual media in promoting awareness around environmental issues:

"I did not know I was beginning a career in television in 1962 when I did my first series," Dr. Suzuki began. "It has always been my belief that television is a powerful medium of education on a broad basis. Nothing can be more important today than the state of the planet and the future for all of humanity within the biosphere. Television and the electronic media will play a key role in informing people about the issues that confront them and we must celebrate those programs that best perform that role."

The David Suzuki Green Producer Award will recognize an individual whose extraordinary professional and/or personal achievements have raised public awareness and understanding of scientific and environmental issues through the use of visual media. The winner of the award will be selected by an international Green Jury comprised of broadcast and environmental leaders from around the world. This year, the President of the Green Jury is the Sichuan Television Festival.

Presented at the Banff World Media Festival, the Banff World Media Awards (the Rockies) honour the most innovative, exciting and outstanding work in the industry. The awards cover a range of genres including children and youth programming, documentary, drama, interactive, francophone programs, green programs and more.

The 32nd annual Banff World Media Festival will take place June 12-15, 2011 at the Fairmont Banff Springs Hotel, Banff, Canada.

International broadcasters, producers, writers, directors, distributors and industry executives in television and digital media from over 25 countries will be attending. Highlights of the event include programming streams specific to digital media (nextMEDIA), Kids & Animation, and Non-Fiction, as well as the internationally renowned Banff World Media Awards, attracting submissions from around the globe.

The Banff World Media Festival is produced by Achilles Media Ltd., an international business-to-business media and facilitation company serving the media and investment industries. Achilles Media communities include: History Makers: International Summit of History & Current Affairs Producers; nextMEDIA World Events; the Canadian Innovation Exchange (CIX); and the Canadian Digital Media Awards.   

For more Mediacaster Magazine coverage related to this topic, please see:

Banff TV Embraces Entire Media Environment


Award-winning Broadcaster, Environmentalist Goes Multi-Platform with New Film, Music, Radio and TV Initiatives


Suzuki Making Online Call for Songwriters to Pen Anthem for the Planet


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