Calgary-based digital media monetization and mobilization company Mobovivo continues to extend its services worldwide, with word of new international partnerships and media deals.
Mobovivo has formed a partnership with Alliance Films, and it will bring movies distributed by Alliance to second screen devices including iPads, smartphones, connected TVs, and computers.
What’s more, Mobovivo’s web and video app platform will integrate social media connectivity with new programs produced at Brazil’s Globo TV, one of the world’s largest TV networks.
Globo TV launched the Suburbia telenovela with TV and print ads for the primetime show airing in late October.
The Suburbia experience was developed using Mobovivo’s StayTuned platform, an award winning second screen solution.
The platform interacts with TV programming and advertising in real-time, syncing TV viewing to smartphones and tablets. Smartphone users that see the ads on TV or in the newspaper can use their smartphone camera to automatically unlock bonus content from the show by capturing and sharing images within the ads.
“Everything we know about viewing habits tells us that, more and more, audiences worldwide are using smartphones and tablets while watching TV," says Mobovivo founder and CEO, Trevor Doerksen. “Broadcasters everywhere realize the value of engaging viewers on second screens with brands and programming; every Hollywood studio needs to engage a new breed of fan and consumer," he adds. “Our technology provides the media industry with a secure, adaptable platform that powers extraordinary brand and revenue growth.”
Alliance is one of the major studios to utilize Mobovivo’s technology. Movies such as Hunger Games and Blindness can be delivered to audience right alongside leading consumer brands and packaging elements which can be labelled with redemption codes for online movie rentals and other products, thereby increasing viewership, engagement and revenue.
The first of several campaigns for Alliance was recently launched for consumers of Grolsch Beer.
Doerksen, a former TV producer himself, says that watching television is no longer a single screen experience.
“Apps on smart phones and tablets – companion apps in particular –are transforming the way audiences engage with TV programming,” he describes, noting the conversations that audience members can have while a show is on using interactive digital media tools, the catch-up and supplemental content that can be accessed before, during or after a show airs, and the brand integration and targeted marketing that his company’s software tools and digital media services support. Audience tracking and measurement tools are included.
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