Roku is bringing its streaming media services to Canada, beginning in early 2012.
The streaming media provider's recent announcement echoes one coming from Boxee, with both companies unveiling plans for global expansion in 2012. Both aim to expand Canadian access to Internet-based TV services, building on the offerings of existing platforms such as traditional cable and satellite networks.
Roku's set-top box connects to a home TV, and currently offers more than 350 channels of content, including from Netflix, Amazon Instant Video, HBO Go, Hulu Plus and music service Pandora. Casual gaming and other media and entertainment content is also provided through the U.S. service.
There are no other details about the company's international launches, such as about service models or pricing.
However, Roku has reported that it will work with computer and electronics distributor Synnex Canada, which has offices and resellers across the country. Synnex Canada also runs a Technology Solutions division, based on its previous acquisition of EMJ Data Systems Ltd., a provider of digital video and other products.
Roku Founder and CEO Anthony Wood said in a statement that his company is "[L]ooking forward to kicking off 2012 by expanding to Europe and Canada and providing consumers abroad with the best in streaming entertainment."
Roku's open platform supports region- and topic-specific channels, while enabling publishers of video, music, games and other Internet-delivered content to reach Roku customers via their TV. Content can be free, ad supported or paid.
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