DAILY NEWS Feb 8, 2013 7:12 AM - 0 comments

Multi-Platform Media Partnership Unveiled as CBC Readies for 2014 Sochi Olympics

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The official one-year countdown to the 2014 Olympic Winter Games in Sochi, Russia, is underway, and Canadian rights holder and Olympic broadcaster CBC/Radio-Canada is outlining its plans for multi-platform, multi-partner coverage.

CBC/Radio Canada won the Canadian media rights last summer for the 2014 Winter Games and the 2016 Summer Games in Rio de Janeiro, Brazil.

Through sub-licensing rights included in the original deal, CBC now says that TSN, Sportsnet and RDS will also present coverage from Sochi.

"We're incredibly proud to be the official home of the Sochi 2014 Olympic Winter Games," Kirstine Stewart, executive vice-president of CBC's English Services, said in a statement. "As we count down to Sochi 2014, we are committed to sharing the inspirational stories of our athletes, while providing Canadians with a robust Olympic Games experience, across all platforms."

The broadcaster says more digital platform distribution announcements are coming.

Louis Lalande, Executive Vice-President, Radio-Canada, added: “The Olympic Games have been part of Radio-Canada’s DNA for over fifty years. It is with great anticipation that we prepare for Sochi 2014. We aim to offer viewers from coast to coast a distinct coverage that will allow them to live and breathe with our athletes on this most prestigious stage.”

The countdown to the Games in Sochi already includes programming on all platforms, online in English at CBC.ca/Olympics and in French at Radio-Canada.ca/Olympiques, as well as on Twitter in English (#cbcolympics), and in French  (#RColympiques), with stories from Sochi, as well as a look at Canada’s Olympic athletes as they prepare for the Games.

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